The startup enables access to professional coaches for various activities.
Artybe, a digital solution developed by a Togolese start-up, allows users to book sports, urban, and cultural activities with a specialized coach. The solution was officially launched in 2022 by co-founders Laura Nouhova Kpegli and Yawovi David Senyo.
"Artybe brings together worlds that haven't met much until now, but which are looking for each other: creative and precarious sportspeople and users with "a leisure budget", diasporans and local populations, young people and senior citizens," Laura Nouhova Kpegli explains to We Are Tech Africa.
While the mobile app for the solution is not yet available, Kpegli explains that Android and iOS versions would be accessible on the Play Store and App Store respectively from March 2024. Currently, users can access Artybe’s services via its web platform, where they can create a profile, browse various activities, and book and pay for them using mobile money.
"Our solution is flying off the shelves because it solves a problem people were desperate to fix. Before, finding the right help for your sports or hobbies was a nightmare. We've changed that. Talented coaches are out there, just waiting to share their skills. People with a passion for growth are ready to invest in themselves. Our digital solution brings them together," explains Laura Nouhova Kpegli.
Artybe plans to extend its reach from the capital cities of French-speaking West Africa to the rest of the continent. To achieve this, it needs funds to develop data systems, finance market research in other parts of the continent, and recruit staff to strengthen its team.
The startup has already received several accolades. In 2022, it was selected as one of the 10 flagship projects of the PAPRICAI incubator (Tech & ICC), voted one of the 5 “Best Media/Tools” at the Togo Digital Awards 2022, and was among the top 10 artificial intelligence start-ups on the continent at the World Africa Startup Summit in 2021.
Adoni Conrad Quenum
eQub is an Amharic term for a rotating savings and credit association (ROSCA). Members of an eQub pool their savings, which are then distributed to each member in a predetermined sequence.
eQub, an Ethiopian fintech startup, has developed a solution that allows users to collectivize savings via its mobile application. The startup, headquartered in Addis Ababa, was established in 2020 by Alexander Hizikias. This week, eQub claimed victory at the Fintech Pitch-off competition at 4YFN 2024, held during the Mobile World Congress in Barcelona, Spain.
“Equb is an alternative means to achieve saving and improve access to credit by rotation of savings. Individuals agree to pool their savings for a defined period to jointly save by creating an eQub,” it explains.
Currently available only on Android (with an iOS version under development), it enables users to register by providing personal details, and verifying if they have a bank account and a mobile phone to access the platform. After that step, users then join an existing savings group or one established by the startup.
Users also have the option to create their group but this requires the provision of additional information such as address and biometric national card. The user can set the conditions for joining their group and launch the eQub at a suitable time. The number of rounds in the tontine is dependent on the number of participants.
eQub awards points to participants, which can be used to qualify for deferred payment services and other financial services it plans to introduce soon. According to Nahom Michael, eQub’s business development manager, the solution has attracted over 25,000 users and has formed over 200 savings groups since its inception. The fintech startup generates revenue when tontine winners withdraw funds from the platform.
Adoni Conrad Quenum
Agricultural producers frequently face challenges in marketing their products. A new digital solution addresses this issue by directly linking them with potential buyers, streamlining the sales process.
Senegalese agritech startup, mLouma, has developed a digital marketplace that provides agricultural producers and suppliers with direct access to their customers via a web and mobile platform. The company, founded in 2012 by Aboubacar Sidy Sonko, is based in Dakar.
The application, available exclusively on Android, allows users to create either a producer or customer account. To do so, users need to provide the necessary information and complete the registration process. Customers can make purchases directly on the application or web platform, which features a variety of online boutiques selling local products.
To streamline payments, mLouma has integrated several mobile money payment systems. Also, for delivery, it has partnered with Senegalese startup Yobante Express. mLouma also features a USSD code service, designed to enable those without internet access to learn about products and prices, and to list products for sale on the mLouma platform. “This service was developed to enable people without internet access to inquire about products and prices, and to submit products for sale on the mLouma platform. This data will be recorded and displayed on the web platform after validation,” mLouma explains.
Since its launch, the mobile application has been downloaded more than a hundred times, according to Play Store data. In 2013, mLouma won the m-Agri Challenge organized by the World Bank.
Adoni Conrad Quenum
At just 15 years old, a serious accident left Nathan Nwachuku sidelined from school for six long months. During his recovery, he discovered the potential of online classes and decided to fully devote to it, by setting up Klas.
Nigerian start-up Klas, co-founded by Nathan Nwachuku and Lekan Adejumo in 2022, has developed an edtech solution that allows users to establish their online schools on its web platform. Since its inception, the start-up has raised $1.3 million to enhance its technology and foster growth.
For Nwachuku, Klas is similar to the e-commerce platform Shopify but for online courses. “What they are doing for online stores where anyone can set up their stores and sell anything online is what Klas is trying to do for its users by helping them set up online schools and run classes,” he told TechCrunch.
To use Klas, users must visit its website and create an account by providing their first name, last name, phone number, and email address. After setting up a password, users can proceed to create their online school in a field of their choice, with options ranging from coding and finance to art and foreign language learning. Klas provides a variety of course formats, including live courses, pre-recorded video content, and ebooks.
Unlike other edtech companies that integrate tools like Google Meet or Zoom for classroom experiences, Klas has developed its tool, KlasLife. Nwachuku explains that KlasLife, built from scratch with a unique video architecture, does not use a video programming interface. He emphasizes Klas’s focus on a closed ecosystem, contrasting it with other large companies that are essentially integration toolkits with fully integrated platforms.
Klas offers a free package that includes services such as recorded courses and ebooks, along with two paid packages priced at $29/month and $99/month (yet to be launched). The company also plans to introduce additional services for businesses, such as employee development, to increase revenues. As of February 2024, Klas boasts over 5,000 online schools and more than 300,000 students, intending to reach 100,000 online schools by 2027.
Adoni Conrad Quenum
Meaning ‘Not Far’ in Wolof, Soreetul was launched to provide easy access to local products.
Soretuul is an e-commerce platform founded by Senegalese entrepreneurs Awa Caba, Idrissa Diatta, Ndèye Awa Guèye, and Bineta Coudy De, in 2013. It offers consumers access to locally sourced products, including fresh produce, cosmetics, and more. The platform aims to connect consumers with products that might otherwise be difficult to find while supporting female producers in remote areas.
"The idea for the Soreetuul project came from the fact that we had noticed that consumers had difficulty finding local products in supermarkets or stores. Women who work in the product processing sector don't have access to the market either, as they are in remote areas of the capital," said founder Awa Caba.
The web-based platform (no mobile app) allows users to find, order, and arrange delivery or pickup of items. It features dedicated sections for Tabaski shopping and gift purchases, offering convenience and curated product selections. In 2016, the startup was awarded a €15,000 grant after winning the Pitch AgriHack competition.
Sexual and reproductive health is still a taboo subject in African societies. To help women a little, a doctoral student in medicine decided, with her team, to set up a bespoke solution for women.
"Elles" is a digital solution developed by a group of young Beninese led by Viviane Oké (photo), a Beninese doctor completing her training at the Faculty of Health Sciences in Cotonou. It enables access to sexual and reproductive health information and services via a mobile application.
First launched in November 2022 –the official launch is slated for March 30, 2024– the Android app currently boasts over 2,000 users across 20+ African countries, primarily in the Central and West African regions. An iOS version is in development.
"We strive to reduce gender disparities in health, promote women's autonomy and fulfillment, engage men as allies in women's health, and bolster research on women's health and well-being," Viviane Oké told We Are Tech Africa.
Currently, the app can be downloaded for free on PlayStore (the iOS version is under development). Once downloaded, users can register on the platform by clicking "I don't have an account" and following the instructions. After registration, they have access to various services such as menstrual cycle tracking, information on contraceptive methods, family planning, sexually transmitted diseases and infections, and notification alerts for breast self-examination to prevent breast cancer.
According to Viviane, paid services will soon be added to the free services. She mentioned among other things the possibility for users to chat with healthcare professionals.
Adoni Conrad Quenum
Technology entrepreneurs are developing artificial intelligence (AI)- powered tools designed to help businesses manage and reduce their legal spending, offering a potential alternative to traditional law firms.
Founded in 2020 and backed by $2.6 million in funding, Hence Technologies, a Rwanda-UK startup, offers a web-based platform to assist businesses in finding suitable legal counsel.
Currently lacking a mobile app, Hence connects users with lawyers through its website. After booking an initial consultation, users have the opportunity to discuss their specific needs and ask questions about the platform.
The company aims to differentiate itself by using data and algorithms to match businesses with the most appropriate lawyers based on the nature of their legal issues, their location, and cost considerations. This differs from "marketplace solutions" that prioritize facilitating transactions, according to co-founder Steve Heitkamp.
We "built a product that is helping people find the right lawyers; a starting place for their needs," Heitkamp stated in 2022.
With operations spanning three continents and headquartered in Kigali, Rwanda, Hence plans to leverage local tech talent to expand its services and target larger companies globally.
Adoni Conrad Quenum
Driven by a mission to improve healthcare accessibility, Senegalese entrepreneur Boubacar Sagna has developed an on-demand platform connecting patients with medical professionals.
Afya Care is an e-health solution developed by a Senegalese startup. Founded in 2014 by Boubacar Sagna, the startup, previously known as Yenni, aims to provide seamless access to healthcare services and medicines through its innovative platform. Users can access healthcare in hospitals and health centers, as well as purchase medicines in pharmacies, by making payments from a digital wallet. The platform, which boasts a mobile app accessible on iOS and Android, allows users to create accounts and access various services, including the ability to pay for consultations, medication, or health insurance.
One of the key features of Afya Care is its digital wallet, which is topped up by mobile money, specifically Orange Money and Wave. Once funds are in the Afya Care account, they can only be used for the services offered by the startup, such as paying for one's care, or that of a third party, or participating in crowdfunding campaigns to help third parties. The startup claims to have a network of over a thousand doctors and pharmacists, ensuring that its users have access to a wide range of healthcare professionals.
In addition to its core services, Afya Care allows users to donate health credits to third parties, with the assurance that the credits will be used for healthcare purposes and that the treatment received must come from a certified network, thus preventing the use of counterfeit medicines. The startup has ambitious plans to expand to other markets in the West African sub-region, with Guinea, Mali, and Côte d'Ivoire being among the potential destinations. Since its launch, the Android version of the mobile application has been downloaded more than a hundred times, according to Play Store data.
Adoni Conrad Quenum
In Africa, the fintech landscape is dominated by payment and money transfer startups. But there are a few outliers. One such company is Affacto, a platform that specializes in financing the cash flow of SMEs involved in import-export between Africa and Europe. Affacto was founded by Aïssata Naba Coulibaly, a Malian entrepreneur who spoke with We Are Tech Africa about this niche market and what makes her company unique.
We Are Tech: When we talk about the trade supply chain in Africa, who are we talking about exactly?
Aïssata Naba Coulibaly: The trade supply chain in Africa generally encompasses various sectors of activity such as production, processing, distribution, retail, etc. The specific links involved can vary depending on the sector.
However, in general, the supply chain includes key sectors from the manufacturing of products to their availability on the market for consumers. Each link within these sectors can therefore represent an actor in the African trade supply chain.
WAT: Which of those specific needs does Affacto address?
ANC: Affacto provides factoring services. Factoring is a financing solution that enables businesses to obtain quick cash advances by selling their unpaid invoices. This debt collection is managed by a factor, a specialized credit institution.
In addition to playing the important role of improving cash flow in a supply chain where costs can occur at different stages, factoring also helps to reduce financial risks. By assigning receivables to a factoring company, the company can reduce the risks associated with late payments or bad debts, thus providing some financial protection. Financial cycles are also accelerated. Factoring can help accelerate financial cycles by providing immediate liquidity, allowing businesses to pay their suppliers faster and maintain smooth operations in the supply chain. Optimization of supplier relationships is not to be forgotten.
By having liquidity more quickly, companies can negotiate more advantageous payment terms with their suppliers, thus strengthening relationships within the supply chain. It should be noted that factoring offers a certain financial flexibility by allowing companies to raise funds according to their needs, which can be crucial in a dynamic business environment. Overall, factoring plays a key role in providing financial solutions that contribute to the efficiency and stability of the supply chain.
WAT: The United Nations Conference on Trade and Development (UNCTAD) notes the emergence of digital platforms that facilitate access to finance for supply chain actors. In a context where traditional commercial banks are still at the heart of credit in Africa, what selling points do you put forward to meet such success?
ANC: We have, first and foremost, increased accessibility. Digital platforms can broaden access to finance by using innovative technologies, thus reaching a wider range of supply chain actors, including small and medium-sized enterprises that may face difficulties in obtaining credit from traditional banks. Our processes are simplified.
By leveraging technological solutions, digital platforms can simplify the application, evaluation, and disbursement processes for funds, thus accelerating the financing cycle. This can be particularly attractive for businesses seeking quick disbursements.
It is worth noting that digital platforms can use algorithms and advanced data analytics to assess credit risk more accurately, offering a more flexible and individualized approach compared to traditional bank credit models.
Digital platforms can also contribute to financial inclusion by targeting segments of the population that are generally underrepresented in the traditional financial system, thus promoting broader participation of supply chain actors.
In summary, digital platforms can differentiate themselves from traditional banks by leveraging technology to improve accessibility, simplify processes, use advanced data analytics, and promote financial inclusion, thereby contributing to meeting the diverse needs of supply chain actors in Africa.
WAT: Micro and small businesses (MSMEs) often lack the financial traceability banks require to qualify for credit. How do you ensure that your financial support to MSMEs will be recovered since they form a sizeable part of your clientele?
ANC: To address the challenges of financing micro, small, and medium-sized enterprises (MSMEs), financial service providers, including those specializing in factoring, have developed a variety of mechanisms to mitigate the risks associated with their limited financial traceability.
One approach is cash flow analysis. Financial service providers can conduct in-depth analyses of MSME cash flows to assess their ability to repay financing. This approach can be less reliant on traditional credit history.
The use of alternative data is another solution. Factoring platforms can leverage alternative data sources, such as transaction data, payment history, or invoice information, to assess the creditworthiness of MSMEs, in addition to or as a substitute for traditional credit criteria.
More flexible assessment models that consider non-traditional indicators can also be adopted to adapt to the realities of MSMEs that may not have complete financial traceability.
Factoring companies can implement robust guarantee and collection mechanisms to minimize risks. This may include personal guarantees, receivables assignments, or other collateral forms.
By implementing these approaches, financial service providers can help mitigate the risks associated with MSME financing, thereby promoting financial inclusion and supporting small-scale supply chain actors.
WAT: The UNCTAD report "The Potential of Africa to Capture Technology-Intensive Global Supply Chains" indicates that Africa only contributed 1.9% to the $2.2 trillion global supply chain finance in 2022. What are the obstacles hindering the continent's progress?
ANC: The financing of trade supply chains in Africa is hampered by several factors, including the lack of adequate financial infrastructure, complex legal and regulatory frameworks, as well as challenges related to trust and transparency in commercial transactions. Additionally, issues related to financial market maturity and financial literacy also play a role in this context.
WAT: Given the challenges that hinder access to finance for trade supply chain actors in Africa, what innovative solutions can be implemented to address these challenges and transform the financing landscape?
ANC: It is essential to develop a collaborative vision at all levels to support supply chain financing at all stages. At Affacto, we have launched the Affacto Flow service, which allows us to finance suppliers, clients, freight forwarders, and logistics companies on the third-party holding side. We have decided to bring all stakeholders together in the same place to enable them to collaborate at all levels of the chain.
WAT: With the AfCFTA, a market of 1.4 billion people in Africa, what opportunities could unlock access to finance for trade supply chain actors?
ANC: The effectiveness of trade supply chain financing in the context of the African Continental Free Trade Area (AfCFTA), which brings together 54 African countries, can contribute to market expansion for businesses.
With the continental market, businesses will have access to more orders, which will support their production, distribution, and marketing activities. Logistics and transportation companies will be able to capitalize on financing to develop and improve their infrastructure across the continent, facilitating the efficient movement of goods.
SMEs make up a significant portion of the supply chain actors in Africa. The targeted financing they could benefit from would help strengthen their production capacity, market access, and compliance with international standards. The funds could even be used to develop and adopt technological solutions to improve their supply chain management, increase their visibility, and facilitate their transactions within the AfCFTA.
It is important to note that financing could also be used to set up training programs to strengthen the skills of supply chain actors, particularly in regulatory compliance and best business practices.
In summary, in the era of the AfCFTA, access to finance for SMEs can provide trade supply chain actors in Africa with the ability to catalyze their efficiency, competitiveness, and growth. This will promote further economic integration on the continent.
WAT: Currently, Affacto operates in Mali, Senegal, Côte d’Ivoire and Togo. What are its short-term plans for expansion?
ANC: We aim to establish strategic partnerships with banks, debt funds, other fintech companies, and all other supply chain actors.
We are currently raising funds and plan to expand our services to other West African countries and explore the two Congos. We are in discussions with a country in the sub-region to set up an innovative mechanism that will allow SMEs that win public contracts to finance their principals through the financial market.
Interview by Muriel Edjo
The bespoke solution was designed by a Beninese entrepreneur in a bid to enhance access to fresh produce.
In 2020, Beninese startup DigitAll Farmer introduced Aliments Bénin, an e-commerce platform that aims to enhance fresh product accessibility. The platform bridges the gap between consumers and producers, fostering a vibrant marketplace for agricultural goods.
Founded by Novalie Houngbédji, Aliments Bénin operates as a web-based platform, eliminating the need for a dedicated mobile application. Users access the platform via their browsers, where they register by providing their email address and creating a secure password. At this juncture, users make a pivotal choice, choosing the “seller” status for those marketing their products or the “customer” status for those seeking to make purchases.
Aliments Bénin boasts an extensive array of offerings, ranging from locally-produced beverages to butchered meats, grocery staples, fresh fruits, vegetables, cereals, tubers, and seafood. By connecting producers directly with consumers, the platform has catalyzed awareness and amplified sales for nearly a hundred agricultural entrepreneurs. Households, restaurants, and pastry shops alike have embraced the convenience of ordering quality agri-food products at equitable prices.
“We were able to help nearly 100 producers increase the awareness of their products and increase their sales by more than 7,000,000 FCFA [11,500 USD] in 2021. Several households, restaurants, bakeries, and others were able to order and have quality agri-food products delivered to them at fair prices,” Novalie said in 2022.
To ensure swift fulfillment, Aliments Bénin also operates a delivery service. Once orders are placed, the platform takes charge, dispatching goods to customers across multiple communes within the country. The solution has earned DigitAll Farmer several recognitions, including the Encouragement Award (XOF5 million) at the 2021 Tremplin Startup UEMOA competition. Additionally, in November 2022, the platform secured third place in the inaugural Moov Africa Startup Challenge, earning an XOF1 million check and in-kind prize worth XOF540,000.
Adoni Conrad Quenum
In 2018, three young Togolese entrepreneurs launched a bespoke mobile application aiming to provide citizens with nationwide digital health records. This initiative aims to enhance access and improve healthcare delivery across the country.
KondjiGbalē is a healthtech solution developed by a Togolese startup that enables users to connect with healthcare professionals via its web and mobile platforms. The Lomé-based startup was founded in 2018 by three young Togolese, with Yvon Koudam as the CEO.
This application is like “a comprehensive digital health record, functioning similarly to a health passport. Additionally, it empowers patients to actively manage their medical history. For healthcare professionals, it facilitates diagnosis and streamlines the overall treatment process. Notably, the platform offers diverse access channels, including a website, mobile app, call center with local language support, and a USSD menu catering to areas with limited internet connectivity,” says Koudam.
The mobile application is only available on Android. After downloading, users must register by providing their details. Once registered, users can access a range of healthtech services, including a shared medical file, teleconsultation with doctors, online medication ordering and delivery, medication alerts, and the ability to locate nearby on-call pharmacies, streamlining healthcare access and management. These features enable users to proactively manage their health and efficiently obtain professional medical assistance and medication from home.
KondjiGbalē has received several awards since its launch. In 2019, it took first prize at the Fenes' Pitch Your Startup Idea and the Togo Innovation Challenge. According to Play Store data, the mobile app has been downloaded more than a thousand times.
Adoni Conrad Quenum
Finding skilled artisans for specific projects can be challenging in Africa, often requiring trusted personal connections. This gap is being bridged by emerging startups leveraging technology to connect customers with qualified craft professionals.
Gombo, a digital solution developed by an Ivorian start-up launched in 2021, offers users access to a variety of online services. The start-up, based in Abidjan, features a mobile app available on iOS and Android.
Users can sign up using their social network credentials or by filling out a form with their surname, first name, phone number, and email address. Once registered, users can access various professional services on the platform, including tutoring, electrical work, childcare, and sports coaching.
The startup recommends professionals based on the user’s geographical location and the chosen service, which users can book, enjoy, and evaluate thereafter.
After utilizing a service, users are encouraged to leave feedback on the platform, contributing to the service provider’s rating on Gombo. It is important to note that users must top up their account – via credit card or mobile money– before booking any professional services on the platform.
Adoni Conrad Quenum
Financial technology (fintech) startups are experiencing rapid growth across Africa, driving financial inclusion by offering individuals and businesses easier access to a wider range of financial services. These innovative companies leverage technology to provide services like mobile money transfers, digital payments, and online lending, often reaching segments of the population traditionally excluded from traditional financial institutions.
Benin-based fintech FeexPay, launched in May 2023, announced its expansion into Togo, Côte d'Ivoire, Burkina Faso, and Senegal on Tuesday. The platform, developed by JH Trading, aims to simplify financial transactions for businesses and merchants by enabling payments via mobile money and bank cards.
"We launched FeexPay to significantly contribute to financial inclusion in Africa," said founder Jean Hugues Houinsou in an interview with We Are Tech Africa. "This expansion into four new countries marks a significant step forward, but we remain committed to doing more for the benefit of the African population."
Unlike many fintech solutions, FeexPay operates solely through its website, avoiding the need for a mobile app. Users create accounts by providing personal details and company information, followed by document verification. Once validated, businesses can receive payments via various methods, including Visa, Mastercard, and mobile money.
The platform features functionalities such as FeexLink, which generates payment links to be shared with customers via various channels; FeexCorporate, which enables mass payments to be made to employees, customers, or suppliers; and FeexMarket, which provides access to a single payment link for all of a store's products.
In a move to facilitate easier access to service providers for individuals, a tech entrepreneur is launching a bespoke solution.
Togolese startup Trankyl is offering a digital solution to connect users with a wide range of service providers, from home tutors and craftsmen to digital specialists. Launched in 2021 by Sati Sai, the Lomé-based platform aims to bridge the gap between those seeking services and those offering their skills.
"The idea behind Trankyl came from the simple observation that many people struggle to find reliable service providers for their daily needs," explains Sai. "After six months of research and development with my team, we created the Trankyl app to serve as a bridge between service providers like carpenters, plumbers, and vendors, and potential customers."
Trankyl operates through a mobile app available on iOS and Android. Users can create accounts to access the platform's diverse service offerings. They can then select a specific service and choose from a pool of verified providers listed on Trankyl. Payment for services is facilitated via mobile money platforms like Flooz for Moov Africa or T-Money for Togocom. However, Trankyl temporarily holds the funds and confirms with the customer that the work has been completed to their satisfaction before disbursing payment to the provider, deducting a 15% commission.
Service providers can register on Trankyl through a dedicated application and undergo verification checks before being approved. The platform currently operates in Togo, Benin, Côte d'Ivoire, Cameroon, and the Democratic Republic of Congo, boasting over 4,000 registered providers, more than 1,700 available services, and over 500 bookings made through its platforms. Additionally, the Android version of the Trankyl app has surpassed 10,000 downloads on the Play Store, demonstrating its growing user base.