The solution was launched in an effort to help farmers reach consumers and businesses.

CartAgro, a Nigerian startup, has developed an online marketplace that enables farmers to sell their produce directly to businesses or individuals. The startup, established in 2017 by Idris Adeshina and headquartered in Lagos, offers a mobile application compatible with both Android and iOS platforms.

Users, notably farmers, private individuals, and business representatives, are required to create an account after downloading the app. They must then follow the necessary steps to complete the account setup by providing the requisite information.

The startup asserts, “We believe that by putting technology in the hands of farmers, we can empower them to optimize production, improve livelihoods, and make informed decisions that benefit their businesses and the entire agricultural ecosystem.”

The platform provides consumers with access to fresh produce, including vegetables, fruits, and grocery items. To streamline operations, CartAgro incorporates a digital wallet and a logistics tracking system, in addition to the virtual marketplace. The startup also provides agricultural market information to facilitate the best possible deals on the platform for all parties involved.

CartAgro is committed to sustainable development, a principle that informs many of its decisions. The agritech firm believes that businesses have a significant role in addressing global challenges. Consequently, it aligns its actions with the United Nations’ Sustainable Development Goals (SDGs). Food security, good health and well-being, and responsible consumption and production are among the guiding principles of Adeshina’s firm.

Adoni Conrad Quenum