Present in Burkina Faso, Mali, Niger, Togo, Benin, Côte d'Ivoire, Senegal, and Guinea, this fintech solution is rapidly expanding. The goal is to establish itself as a continental benchmark.

LigdiCash is a fintech solution developed by a Burkinabe start-up. It enables users to access a variety of financial services through its web and mobile platforms. Based in Bobo Dioulasso, the startup was founded by Souleymane Traoré.

"The idea was born from the observation that many entrepreneurs, companies, and e-commerce merchants were struggling to find an online payment method for the websites and apps they had developed for their clients," Souleymane Traoré told Croissance Afrique in 2022.

The solution features a mobile app available on iOS and Android –the Android app has already been downloaded over 100,000 times, according to Play Store statistics. After downloading, users must create an account to access the fintech's services. Individuals can, among other things, have an electronic wallet from which they can conduct transactions such as mobile money transfers to various telecom networks, purchase airtime and internet bundles, or make online payments.

For businesses, the fintech offers tailored services to help them grow. It provides an API for online payments via various methods such as credit cards (Visa, Mastercard, American Express, etc.) or mobile money. The Bulk feature allows for transactions like salary or supplier payments to be made in one go using the aforementioned payment methods.

PayLink enables the creation of a payment link through which the user can receive online payments for online sales or fundraising campaigns. "When a merchant uses PayLinks, they publish their items with a link or button next to them. The client can click on it and make a payment if interested in that particular item, and the merchant will be notified of the purchase," explains the startup.

Adoni Conrad Quenum