With over 150,000 users in its four years of existence, according to the startup's data, Axa Zara offers several fintech solutions to African populations. The startup aims to become one of the leading players in this segment in Africa.

Zeyow is a fintech solution developed by the Beninese startup Axa Zara, allowing users to create virtual bank cards for conducting online financial transactions. Founded in 2019 by Elias Mahugnon Missihoun, the startup operates out of Abomey-Calavi (Benin) and Abidjan (Côte d'Ivoire).

“Axa Zara’s mission is to create infinite opportunities through technology. By leveraging the potential of technology, our goal is to provide access to new possibilities, break down barriers, and enable people from all walks of life to achieve their professional goals,” the startup explained to We Are Tech Africa. It continued, “We focus on developing digital solutions that are not only effective but also inclusive, ensuring that no one is left behind in the digital revolution.”

Zeyow does not have a mobile app. Users must access the service through a web browser by visiting the Axa Zara website. To use Zeyow, users click on “create an account” and provide information such as name, email address, and phone number. 

After this step, users can create their virtual bank card and perform online operations like shopping on e-commerce platforms or subscribing to services. The card can be recharged using various methods, including mobile money, which is popular among African populations.

Talking about its continental expansion plans, Axa Zara says: “We are actively looking to expand into other countries. This process involves a rigorous market analysis to pinpoint exactly where the needs lie. We consider the local ecosystem and all available opportunities to ensure that our intervention is not only relevant but also beneficial to the communities we aim to serve.”

Adoni Conrad Quenum