In an effort to contribute to the sustainable development of their country, three tech entrepreneurs have established a solution for financing collaborative projects through e-commerce.

DealKhir, a Moroccan startup, has introduced an innovative online commerce platform that allows users to purchase service products in support of sustainable association projects. The Casablanca-based startup, established in 2021 by Layla Medkouri, Hamza Bakkach, and Rim Machhour, is transforming the landscape of fundraising and patronage.

The platform operates by setting up a specific fund for each project. Users can directly access these projects on the website and make a purchase to support the ones they choose. The process is straightforward: select a project, purchase one or more products associated with it, and upon validation of the purchase, 70% of the amount is directly allocated to the project’s fund.

Layla Medkouri explains, “When you make a purchase of 100 dirhams (approximately $9.92), 70 dirhams are donated to the selected association projects. These projects are supported through these deals and indirectly by our partner companies who agree to lower their prices to increase attractiveness.” She further adds, “For instance, in the case of school transportation, each product purchased by a user contributes 70 dirhams to the dedicated fund. Once the target amount is achieved, all contributors, including consumers and partner companies, are notified.”

Initially, DealKhir concentrated on service products such as leisure, entertainment, travel, and fitness centers. However, it has evolved into a comprehensive online commerce platform where users can find a variety of items related to the projects being funded. Notably, it offers local cooperatives a free platform to market their products. Users can also contribute to a project without necessarily making a purchase.

Adoni Conrad Quenum