For many development agencies, e-commerce is now one of the key factors that will boost Africa’s post-Covid-19 recovery. The momentum generated by the pandemic attracted investors from all horizons to the sector, which is growing day in and day out.
Four Cameroonians launched Kuruba.cm, a wholesale e-commerce platform last week. They are namely Pierre-Lionel Ebe, Ivan Kharl Manga, Armel Fotso, and Simon Mbelek. All four are former employees of Jumia Cameroon, which ended its operations in Cameroon in November 2019. Through Kuruba.cm, they aim to help retailers quickly source their products from reference brands and get them delivered anywhere they like in Cameroon.
“We launched Kuruba to help retailers, who are crucial parts of our daily lives, to access millions of products at better prices than what they are currently offered. We connect independent merchants with a wide range of suppliers, allowing them to easily buy their products,” explains Pierre-Lionel Ebe, CEO of the eponymous start-up that launched the e-commerce platform.
In Cameroon, there are currently thousands of supermarkets, stores, and small shops that usually turn to wholesalers, resellers, distributors, and producers to acquire their merchandise. Kuruba.cm wants to facilitate this costly and time-consuming task by allowing them to quickly contact producers and distributors.
With its online platform, the startup is positioned in a market segment with high economic potential in Africa. In Morocco, chari.ma has been doing the same thing since January 2020, with much success. For instance, it claims nearly US$2.5 million orders processed monthly. In January 2022, it was valued at US$100 million.
In Cameroon, Kuruba.cm has a warehouse and large storage facilities, and pickup points to reduce delivery time and costs. To quickly attract clients, it unveiled an aggressive commercial policy. For instance, the startup promises free delivery for orders exceeding XAF100,000 (US$164.66). It also announced discussions with financial partners to allow clients to obtain supply credits they can pay after 30 days.
Currently, the startup claims over 200 reference brands in categories like household appliances, agri-food, cosmetics, and home maintenance. Its ambition is to expand out of Cameroon once it consolidates its presence in the country.
“We are only at the beginning of the adventure because the African e-commerce market is growing exponentially and Kuruba wants a large share of that market. We want to offer an innovative, convenient and affordable online service for African retailers and help them meet their customers’ daily needs,” said Pierre-Lionel Ebe.
Muriel Edjo
It is still difficult for African video game publishers to effectively market their games in local markets. Strategic partnerships between actors of the ecosystem are rare but, the partnership between Ethio Telecom and Qene Games may be a breakthrough.
Ethiopian video game publisher Qene Games, on Monday (April 11), signed a partnership agreement with Ethio Telecom to facilitate access to its games for local users. Thanks to the agreement, Qene Games will leverage the telecom operator’s fintech solutions to ease users’ subscriptions and in-app purchases.
For Dawit Abraham (photo), Qene Games CEO, " Africa has a great potential to become a major games exporter and compete in the global creative and entertainment industry. However, the first step we need to take to make this a reality is to give African creators easy access to sell their content in the African market.”
Considered the first video game publisher in Ethiopia, Qene Games has developed games like Kukulu, Gebeta, and Feta, inspired by African art and characters. In 2021, With its first two games, Kukulu and Gebeta, Qene Games won the best entertainment app and best app of the year award at Apps Africa Awards.
The subscription and purchase models envisaged in the partnership agreement will be tested on Kukulu, which is a popular game available in four local languages. The game follows the adventures of a chicken running from its farmer.
Once successful, Qene Games will eventually include its whole game catalog, therefore making the first moves towards its dream to conquer the African market.
Qene Games and Ethio Telecom’s partnership comes just weeks after ten African game publishers formed a continental alliance called Pan African Gaming Group (PAGG). The alliance aims to create more monetization opportunities and jobs in the African gaming market.
Ruben Tchounyabe
In 2020, the Chadian government launched its 10-year digital development strategy. To ensure the successful implementation of that strategy, the country is signing strategic partnerships for high-impact contributions.
The European Investment Bank (EIB) recently approved financing for the digitization of Chad’s public services and the deployment of the country’s information system. The approval was disclosed by Chadian ICT Minister Idriss Saleh Bachar, last April 11, during an audience he granted to Deloitte and TACTIS experts. The experts were commissioned by the EIB to carry out the feasibility studies of Chad Digital Transformation Project, which includes the two components mentioned above.
According to Minister Idriss Saleh Bachar, the EIB plans to invest €150 million in the project, which also includes the extension of telecom access in rural areas, an essential component for digital inclusion.
The financial support falls within the framework of a cooperation agreement signed by Chad and the EIB, in December 2020, to accelerate digitization and rural connectivity. During the signing ceremony, Idriss Saleh Bachar explained that “high impact digitization investment” was “essential to boost (...) economic growth and social progress in landlocked Chad.”
The December 2020 agreement was signed five months after the Chadian government validated its 2020-2030 strategic digital development plan, during a workshop held from July 15 to 16, 2020.
With the deployment of its information system, Chad wants to improve the efficiency of collaboration between its institutions. Meanwhile, the digitization of public services is expected to enhance the quality of services it offers citizens.
Ruben Tchounyabe
Meshack Alloys (Photo), founder of Sendy, a Kenyan e-logistics platform, wants to facilitate trade with new technologies. The startup he launched in 2015 is already operational in several African countries.
His passion for technology goes back to childhood. At 13, he started learning computer programming at the Laser Hill Academy and the Institute of Software Technology. He then studied at the University of Nairobi’s College of Architecture and Engineering (CAE) and went on to found his first start-up, Merlloyds Technologies, in 2008. After this start-up was bought by advertising agency Multimedia Mobile Ltd, he created another one in 2011: MTL Systems–a software company that focuses on logistics, transportation, and finance.
“Making my first million had to be my ‘aha moment’. I knew right there and then that I wanted to spend time in the tech space and not anywhere else. Not just because of the money, but also because of the significance and impact of what I was building,” Meshack Alloys said in an interview in 2021.
In 2015, realizing the fragmented state of the logistics market, Alloys left MTL Systems to co-found Sendy with colleagues Evanson Biwott, Don Okoth, and Malaika Judd. From that point on, his stated mission has been to provide a better user experience for clients in the logistics industry. To successfully achieve this goal, the entrepreneur created a last-mile delivery and logistics service platform. Dubbed Sendy networks, the platform connects clients to drivers, easing package delivery.
What started in 2015 as a small packages delivery platform (using motorcycles and tricycles) quickly expanded to add pickup and truck delivery services.
The platform, which claimed some 30,000 users by 2020, serves Kenya, Uganda, and Tanzania. Its clients include large corporations like Unilever, DHL, Toyota, Jumia, Safaricom, and CFAO. For the startup’s expansion, in 2020, Meshack Alloys and his co-founders successfully raised US$20 million in a Series-B investment round led by Atlantica Ventures.
The funds helped accelerate Sendy’s growth. In late 2021, Meshack Alloys announced Sendy’s participation in the Series A funding of Kamtar International, an e-logistics startup operating in Côte d'Ivoire and Senegal. In the short term, the entrepreneur's ambition is to gradually expand beyond the East African market by positioning Sendy in West Africa.
Aïsha Moyouzame
In the previous decade, the Kenyan government made significant investments to transform the country into a digital hub in East Africa. With the new plan, it is setting higher goals.
Kenya's Minister of ICT, Joe Mucheru (photo), launched the National Digital Master Plan 2022-2032 on Tuesday, April 12. Launched on the sidelines of the Connected Kenya summit being held from April 10 to 14 in Diani, the about US$45 million master plan will guide the government’s investments in digital transformation over the next ten years.
“The National Digital Master Plan, which will be launched will guide us in shaping our discussions towards a transformed digital Kenya where technology plays a pivotal role in economic development. (...) I do not doubt that with the successful implementation of the identified programs and projects in the master plan, this country can live up to its reputation as the Silicon Savannah in matters of ICT and economic development,” indicated Joe Mucheru.
According to the master plan, by 2032, Kenya will deploy, 100,000 km of fiber optic cable to connect 40,000 schools and other educational institutions, 20,000 government institutions, and 13,000 health facilities. The country will also install 25,000 Internet access points to support its youth and innovators and create 1,450 digital innovation hubs, two software factories, and two electronics manufacturing plants. Overall, the plan will help create 10,000 jobs for software engineers.
The master plan strongly emphasizes digital skills development by building the capacities of 20 million citizens, 300,000 civil servants, and 10,000 professionals.
On the regional level, it is agreed to establish a hub on future technologies and another dedicated to the maintenance of submarine cables.
“To position the country as a regional ICT hub, the plan proposes the establishment of regional ICT smart hubs as well as regional submarine cables maintenance depots. (...) To enable a one-stop-shop for all government core services, the plan proposes accelerated automation and digitization for all government core services in both national and county governments” to quickstart the digitization of 5 billion government records, ICT Minister Joe Mucheru indicates.
Ruben Tchounyabe
For a long time, many public actors have launched health platforms that did not help efficiently take care of patients across Morocco. Now, the government wants to change things, as it is more concerned about inclusive healthcare.
During a public communication on Saturday, April 9, Khalid Ait Taleb (photo), the Moroccan Minister of Health and Social Protection, announced the upcoming launch of a national e-health system. It will provide citizens equal access to health records and other online services.
Through the new platform, the government wants to put an end to the existing fragmented e-health system, set up by university hospitals, regional health authorities, and various national health programs, said Khalid Ait Taleb. Indeed, nationwide, two programs have established electronic platforms: the National Maternal and Child Health Program and the Tuberculosis Program.
The idea of an integrated national e-health system is a recommendation of the Mohammed V University of Rabat. In a summary report on e-health in Morocco prepared by its e-health innovation center, the academic institution assessed the national health system and identified opportunities and challenges for e-health solutions that match the digital transformation strategy undertaken by the government over the past 20 years.
According to the Minister of Health and Social Protection, during the Covid-19 crisis, innovative e-health solutions boosted the resilience and responsiveness of the country's health system. The official added that telemedicine and online access to health services are in line with the country's legal framework for the protection of personal data and the practice of medicine.
Ruben Tchounyabe
Mobile operator Orange Egypt recently signed an exclusive 5-year partnership agreement with electronic payment network VISA. The agreement officially announced on Twitter, Tuesday, April 12, aims to provide Orange Cash clients with exclusive digital payment solutions through VISA virtual and physical bank cards.
Thanks to the partnership, Orange Egypt’s clients can make online and in-store transactions using Visa’s various payment services (both domestic and international services) right from their mobile money wallet (Cash wallet). It will also allow merchants to accept transactions via the digital wallet just by scanning QR Codes.
The partnership signed by Orange is in line with its commitment to “provide unique and innovative features to facilitate clients’ daily transactions as well as save them time and energy.” It will thus help Orange Egypt's clients carry out financial transactions in a simple, fast, efficient, and secure manner. It will also help the operator attract new customers and improve its position in the digital payment market in Egypt.
For VISA, the initiative is part of plans to "diversify payment methods, encourage digital payments, and support Egypt's evolution to a cashless society." In May 2017, the electronic payment network signed a memorandum of understanding with Egyptian authorities to develop the infrastructures needed to transform the country into a regional digital payment hub. So, Visa Inc. will capitalize on the "extraordinary opportunity" offered by the new partnership to pursue its growth ambitions.
Overall, the exclusive deal will contribute to Egyptian authorities’ efforts to move to a cashless society as the country is, since 2016, engaged in a digital transformation process, which was accelerated by the Covid-19 pandemic.
Isaac K. Kassouwi
E-commerce proved indispensable for the continuation of business activities amid the pandemic in 2020 when the world was hit by social restrictions. As a result, the global revenue of this segment which stood at US$3.351 trillion in 2019, jumped to US$4.248 trillion in 2020, according to Statista.
In Africa, the same trend was observed with e-commerce revenues growing by more than US$6 billion to $27.97 billion in 2020. Despite the growth, Africa’s 2020 e-commerce revenues represented less than 3% of the global revenues. This reflects the continent’s low readiness for new retail opportunities.
In its report "E-Commerce and the Digital Economy in LDCs: At Breaking Point in COVID-19 Times" published on March 15, 2022, the United Nations Conference on Trade and Development (UNCTAD) listed several negative factors that contributed to Africa's modest global e-commerce performance.
Lack of political interest, difficult access to the Internet, the digital divide, low investments in e-commerce activities, supply chain disruptions, lack of consumer protection and fair competition rules, and the persistent practices of cash on delivery are the main factors listed by the UNCTAD.
A glance at the UNCTAD's Business to Consumer (B2C) e-commerce index -which measures an economy's readiness to engage in and benefit from e-commerce- shows that Africa has been the lowest-ranked in the past six years. For the UNCTAD, the situation must appeal to governments and prompt them to take strong actions to make sure the continent can reap the rewards of the digital economy.
Since 2017, UNCTAD has been helping countries improve their e-business readiness. Through the eTrade Readiness Assessments (eT Readies), it helps them assess and correct their e-commerce development strategies, the quality of ICT infrastructure and services, trade facilitation and logistics available, the payment solutions as well as the legal and regulatory frameworks. It also points to the skills to be developed and assesses if there is compelling access to finance.
In December 2021, 46 eT Readies requests, including 15 from African countries, were submitted to the UNCTAD. Of the 15 submitted by African countries, six have been completed, two are still in progress, and seven are not yet processed.
Muriel Edjo
Côte d’Ivoire’s Ministry of Digital Economy launched, Thursday (April 7), in Daloa, a digital platform for agricultural services. Dubbed AgriStore, the platform will help improve farmers’ productivity and facilitate commercial relationships in the agriculture value chain.
"Our agriculture sector must capitalize on digitization to improve operations in its value chains,” said Minister of Economy Roger Félix Adom (photo, left), at the launch ceremony attended by his peers of the Ministries of Agriculture and Promotion of Good Governance.
In collaboration with the National Agency for Support to Rural Development (ANADER), AgriStore will provide agro-meteorological information and agricultural advice to its users. To facilitate the AgriStore’s operations, the operational capacities of the Ivorian marketing assistance board (OCPV) have been strengthened to cover all the areas served by the digital platform, informs OCPV coordinator Adjoumani Boffoué. That way, he explains, the assistance board will collect information on the available stocks, their location, and prices for listing on AgriStore.
AgriStore was developed in the framework of the Digital Solutions Project for Opening Up Rural Areas and E-Agriculture (PSDEA). Funded to the tune of XOF37 billion (US$61.3 million) by the International Development Association (IDA), the development of that platform started in November 2018. It aims to make the Ivorian agriculture sector efficient and competitive by reducing production costs and improving quality.
According to the PSDEA coordinator in charge of digital services, Abdoul Karim Koné, farmers registered on the platform will periodically receive market alerts (SMS and voice messages) in the languages most spoken in the project areas. The market alerts will provide information on rice, corn, cassava, yam, plantain, shea, chicken, guinea fowl, and vegetables. The platform’s services are entirely free, he stresses.
AgriStore will cover ten administrative regions with high agricultural production, namely Haut Sassandra, Marahoué, Bounkani, Poro, Tchologo, Bagoué, Kabadougou, Folon, Gôh and Loh-Djiboua. To ensure the success of the process, required investments will be made in rural connectivity, digital services, and rural road rehabilitation, the Minister of the Digital Economy informs.
Ruben Tchounyabe
In Kenya, transactions at the Mombasa tea auction house are now exclusively performed online through the electronic portal iTTS (Integrated Tea Trading System). With the US$2.12 million portal, the Mombasa Tea Auction House officially ends its physical interactions with tea traders.
For Arthur Sawe, chairperson of the East African Tea Trade Association (EATTA), the portal funded by the Danish International Development Agency (DANIDA), will boost tea traders' and farmers’ benefits by reducing operating costs.
“The digitization seeks to fill gaps in the current procedures, which are done manually including membership and cataloging,” he added
According to Morgens Strunge Lursen, Councilor at the Danish embassy in Kenya, "the launch of the iTTS is particularly exciting because it helps position such a critical sector for future growth and success by driving efficiency and supporting both increased traceability and information exchange."
The Mombasa Tea Auction House serves Kenya, Mozambique, Tanzania, Malawi, Burundi, Ethiopia, DRC, Rwanda, Madagascar, and Uganda. Its digitization, which led to the creation of the iTTS portal, began in May 2020 at the start of the coronavirus pandemic. It helped the industry respect social distancing requirements by allowing buyers to place their tea bids online. After a two-year pilot phase, the iTTS portal was launched on March 31, 2022.
According to a release announcing the launch, “in time, iTTS is expected to shorten the pre-auction, auction and post-auction stages; create the potential for increased frequency in trading volumes; reduce the tea trading cycle by about 65 percent from the current 45 to 60 days to less than a month; and, fast track payments to farmers and reduce the need to take loans to finance farming operation.”
Users will only need connected devices (phones for instance) to track the tea they bought through auctions from factories to shipping companies. The portal also includes features allowing resellers to analyze global market trends. According to Kenya's Permanent Secretary for the East African Community, Kevit Desai, “the manual procedure involves middlemen, producers, warehouses, brokers, buyers. (...) The trickle-down effect was that farmers had little say in the prices of their tea but the new system is inclusive, and farmers will benefit immensely.”
The iTTS “will ensure that stakeholders of the tea auction, including farmers, buyers, and sellers receive real-time information on what is happening on the auction bourse, which will boost confidence in the Process,” concludes EATTA Managing Director, Edward Mudibo.
Ruben Tchounyabe
ICTs have many goals, including the reduction of time needed to collect and process data. The project, in this form, gives the State more flexibility in how it uses collected data.
Seychelles will start its first nationwide digital census on April 22, 2022. It will collect data on its population, households, and voters, said on April 5 the deputy director-general of the National Bureau of Statistics (NBS), Helena Butler-Payette. Unlike previous years where the census was done using forms to be filled, this year it will be fully digital.
“One of the biggest changes in the way we do things resides in the digitalization of census,” said Butler-Payette while adding that training sessions, for about 500 door-to-door surveying agents, have already started.
Since it became independent, Seychelles has carried out six census operations; the first two in 1977 and 1987. The following censuses (1994, 1997, 2002, and 2010) focused on meeting national needs, especially the delineation of administrative borders. According to the NBS, Seychelles had 99,728 residents in 2021, 0.8% more than the figure recorded in 2020. This year’s census should have taken place in 2020 (it takes place every 10 years) but it was postponed to 2022 due to the Covid-19 pandemic.
In addition to data on the population and households, agents deployed will also gather voters’ data. Commenting on the operation, Helena Butler-Payette said it is better to use the same resources now to carry out the two surveys instead of wasting money doing both separately. Overall, the government plans to spend 904,000$ on the operation.
The NBS believes that conducting the survey digitally would allow results to be obtained more rapidly. “Before, it took us nearly a year to draw reports from the data we collected during the census, but this time, it will take us only weeks or months,” the NBS official declared.
Ruben Tchounyabe
Presented as the first venture builder in Morocco and Africa, "Moroccan Retail Tech Builder" aims to help entrepreneurs develop innovative digital solutions tailored to the e-commerce industry.
Morocco officially launched Moroccan Retail Tech Builder (MRTB), a platform for the digitalization of the retail sector, on Thursday, April 7. The platform aims to support project leaders in the development of innovative, simple, and accessible digital solutions to help retailers upgrade their operations and create more value.
For Ryad Mezzour, the Minister of Industry and Trade who chaired the ceremony, the MRTB “initiates the digital shift of a vital sector, which played a crucial role during the pandemic and is also one of the strong segments of our economy.”
According to Hicham El Habti, President of Mohammed VI Polytechnic University (UM6P), qualitative changes are already observed in the operating methods of the retail sector, which is one of the backbones of African economies.
“The flow of ideas and the potential of that sector call for solutions to incubate, support, and accelerate startups and promising projects in that area,” stressed Hicham El Habti.
MRTB is part of the authorities’ plan for the recovery of the retail sector. One of the key points of that plan is to digitize the sector for enhanced competitiveness. The plan includes acceleration of the digital transformation, generalization of digital services as well as simplification of administrative formalities and procedures in line with the country’s economic and institutional reforms.
Ryad Mezzour believes MRTB will allow retailers to enhance their contribution to economic growth in Morocco by modernizing their operations, boosting turnover, and enhancing competitiveness while tailoring their offers to clients’ needs and requirements.
As far as Hicham El Habti is concerned, with MRTB, the UM6P will improve the support it provides through its startup campus, StartGate, for improved socio-economic development.
The venture builder will transform the national entrepreneurial ecosystem into a collaborative space that exposes startups to various knowledge sources. That way, it can help them implement creative processes for the development of innovative solutions useful for Africa, as a whole, indicates Abdelhadi Sohib, Secretary-General of the OCP Foundation.
For its initial operations, the MRTB has launched the recruitment of 100 startups that will benefit from its services till 2024.
Ruben Tchounyabe
The first phase of Ethiopia’s blockchain-based national student and teacher ID and attainment recording system will be launched in “the next two months,” announces IOHK, the U.S. firm that developed the blockchain platform Cardano.
The said system will allow the government to remotely monitor academic performance in secondary schools as well as verify students’ identities and grades. Ultimately, it will give authorities an idea of the impact of the national education policies on employment nationwide and allow employers to easily validate applicants’ credentials.
In its first phase, the system based on IOHK’s blockchain solution Atala Prism will target 800,000 students. Eventually, the recording system will include 3,500 schools, five million students, and 750,000 teachers, per the agreement between the Ethiopian government and IOHK.
“We have completed the first pilot and are beginning to train users at the Ministry of Education on functionality and usage,” indicates John O'Connor, IOHK Director of African Operation.
Launched in April 2014, the project is part of Digital Ethiopia 2025, the national strategy validated by the government in 2020 to transform several strategic sectors like public administration, health, agriculture, and education.
“We truly believe that this project could light the touchpaper for a wave of third-generation blockchain innovation across Africa and the developing world, bringing vital services to those who have previously been unable to access them,” John O’Connor commented.
Adoni Conrad Quenum
Cameroon is currently moving to dematerialize and streamline civil service procedures. On Wednesday, during a press briefing in Yaoundé, Minister of Public Service and Administrative Reform Joseph Le (photo) announced a set of measures in that regard. According to the government official, the 2022 finance law includes a budget line dedicated to the acquisition of tech equipment specifically dedicated to the authentication of various diplomas.
The equipment will be a collaborative platform allowing collaboration between the Ministry of Public Service, the Ministry of Public Health, and the Ministries of Primary, Secondary, and Higher Education.
“With just one click, I can find all the information I need right from my office,” explains Joseph Le. He also announces the digitization of the documents that make up the integration files of graduates of teacher training colleges from the first week after the end of their training.
Few years ago, Cameroon acquired an IT system for integrated management of state personnel (SIGIPES). However, some civil servants usually spend the first years of their careers without some salaries and bonuses. For instance, from January to March 2022, a strike organized by secondary school teachers disrupted classes. The teachers were denouncing delays in the payment of their salaries and bonuses.
In response to this protest movement, the President of the Republic, Paul Biya, instructed the optimization of the civil servants’ management system. For the Minister of the Public Service, the challenge causing delays in the payment of the salaries and bonuses demanded by the teachers is the authentication of various diplomas as well as recognition and equivalence of educational qualifications. Also, the procedure for the integration of teachers who graduated from teacher training colleges is not streamlined, he adds.
According to the government, the reforms announced will reduce the time it takes for civil servants’ files to be effectively processed to reach the central administration. Currently, it takes 25 to 30 months. However, with the announced digitization, all the involved administration will receive the files at the same time and the processing and matriculation processes will start at the same time.
Once the procedures are dematerialized and streamlined, graduates from teachers’ training colleges will no longer have to wait for two to three years to be matriculated into the civil service. Instead, they will just have to wait for “45 to 90, maybe less than that,” assures Minister Joseph Le.
Ruben Tchounyabe