With a decade of fintech experience, she has held numerous roles of responsibility. Her accomplishments have been recognized with awards and shared with fellow female entrepreneurs from Africa, Europe, and Canada.

Aïssatou Ami Touré (photo), the 35-year-old Managing Director of Yassir Sénégal, has been named the winner of the Margaret Awards 2024 in the African Intrapreneur category. The award was presented at a ceremony in Paris, France, on March 11, organized by Digital Women’s Day (JFD), which champions women’s creativity, innovation, and audacity in the digital sector.

Touré, who has been at the helm of the startup since May 2022, is developing a digital wallet within the company, which operates a super-application for booking taxis and delivering mail and parcels. The wallet, currently at the Proof of Concept stage, is designed to help users manage their budget and control their spending. The long-term goal is to extend the solution to other partners, particularly in the retail sector.

With this financial solution, Touré aims to improve consumer satisfaction regarding access to transport and food products and encourage widespread adoption of the digital platform in Senegal. Her work reflects her commitment to technological innovation and financial inclusion in Africa.

Touré, who has over a decade of experience in fintech, holds a bachelor’s degree in business administration with a major in finance from Suffolk University in Boston, and a master’s degree in science with a major in finance from NEOMA Business School. She began her career at Orabank Senegal in 2011.

She joined Tigo Cash, Tigo Senegal’s mobile financial services department, as a product manager in May 2013. In February 2014, she was promoted to Customer Operations Supervisor, and Director of Operations in June 2015. During her tenure at Tigo Cash, she developed professional procedures that were crucial in obtaining licenses to issue electronic money.

In December 2016, Touré joined Ecobank Senegal as Head of Mobile Banking, and was promoted to Head of Remittances and Mobile Banking in February 2018, a position she held until May 2022. Her dedication to financial inclusion has led her to advise and support start-ups looking to enter the field of digital finance, contributing to a more dynamic and accessible financial ecosystem.

As a recipient of the Margaret Prize, Touré will benefit from various JFD programs designed to support the growth and international influence of startups and entrepreneurial initiatives led by women from Europe, Africa, and Canada.