To challenge international neobanks, Solimi has launched a mobile app in Togo, emphasizing ease of use, secure transactions, and its established position within the country's financial ecosystem.

Lomé-based fintech Solimi has launched Gnim, a mobile application designed for comprehensive digital management of personal finances and online payments in Togo. Developed by Matina Gaël Egbidi and launched in 2020, Gnim offers users a fully digital account, instant virtual Visa card issuance, and advanced financial tracking tools.

The application features automatic expense categorization, real-time balance checks, dynamic transaction history generation, and secure online and in-store payment services. Users can create an account and manage their finances directly from their smartphones, facilitating online and in-store purchases, transfers, and budget tracking. Gnim is available on iOS and Android, with over 10,000 downloads on the Play Store.

Solimi aims to bolster financial inclusion and reduce Togolese reliance on foreign financial platforms. The app emphasizes a streamlined user experience, an intuitive interface, and compatibility with major payment channels to attract a young, digitally connected demographic.

However, the startup faces a competitive Togolese fintech market, where widespread adoption hinges on user trust, service reliability, and strategic local partnerships. Notably, Gnim competes with established players such as the super app Gozem, MiaPay, and eGo Transfer.

By Adoni Conrad Quenum,

Editing by Feriol Bewa