With its stated aim being to streamline Morocco's used car market, the startup is rebuilding the buying and selling process with reliable services tailored to individuals and professionals.

Kifal Auto, a Moroccan startup's e-commerce platform, facilitates the online purchase, sale, and rental of used cars across multiple cities in the country. Founded in 2019 by Nizar Abdallaoui Maane and based in Casablanca, the company was acquired in 2022 by Autochek, a Nigeria-based automotive technology firm expanding into North Africa.

The platform offers comprehensive client support, including mechanical inspections, vehicle valuations, and administrative procedure management. Vehicles undergo a stringent 200-point expert inspection, ensuring they are in sound condition. Users, whether buying or selling, have access to all necessary data to secure favorable transactions.

Kifal Auto operates in numerous Moroccan cities, including Casablanca, Fez, Rabat, Tangier, Agadir, and Marrakech. The platform features a broad selection of car brands, spanning Japanese, German, and American models.

Additionally, the startup provides car rental services, allowing customers to select new vehicles and benefit from flexible contracts ranging from 12 to 60 months, with fixed monthly payments covering all services for streamlined driving.

Kifal also offers financing solutions through partnerships with financial institutions, enabling buyers to make affordable monthly payments. Users can thus purchase vehicles on credit or leverage various financing options.

By Adoni Conrad Quenum,

Editing by Feriol Bewa