He aims to help maintain a healthy environment and make life easier for Moroccan travelers. An entrepreneur specializing in mobility, he has received several awards for the impact of his solution.

Hicham Zouaoui (photo), a Moroccan entrepreneur and computer scientist, is the co-founder and CEO of Pip Pip Yalah, a startup aimed at simplifying and reducing the cost of travel for Moroccans through a long-distance carpooling platform.

Established in 2018 by Zouaoui and Otman Harrak, Pip Pip Yalah connects drivers embarking on long journeys with passengers via its namesake app, to cut travel expenses and CO2 emissions.

The concept of Pip Pip Yalah originated in 2013 as a Facebook page where drivers used to post their offers and interested passengers responded by commenting or sending private messages. “The social network allowed us to test the market fit of the concept freely and organically,” Zouaoui stated.

Boosted by Orange Fab, the startup has amassed a community of over 400,000 members and has facilitated more than 1,000 journeys across Morocco.

Zouaoui, a graduate of Moulay Ismail Meknes University, earned a bachelor’s degree in computer engineering in 2011 and a master’s degree in quality, health, and safety management from Ibn Tofail University in 2015.

He started his professional career in 2014 at Webhelp, a data company, serving as the continuous improvement manager. In 2017, he joined CloudControl, a software company, as a global key account manager. In 2021, he became a partner at Ideancy, a creative agency specializing in digital communications consultancy and web marketing in Morocco and France.

Zouaoui has been recognized with several awards for his impactful contributions. In 2020, his Pip Pip Yalah solution was honored as the best application of the year at the Maroc Web Award. That same year, he secured the second prize at the Orange Social Venture Prize POESAM in Morocco.

Melchior Koba