A serial entrepreneur, he has helped set up several technology companies in Algeria and the United Arab Emirates. His latest venture, Goubba, offers a platform for businesses to enhance employee loyalty and motivation through benefits programs.

Algerian tech entrepreneur Yacine Benmosbah (photo) is the founder and CEO of Goubba, a company that provides a suite of services aimed at enhancing employee benefits, wellness, and corporate gifting in Algeria. Established in 2021, Goubba’s digital platform is designed to improve the day-to-day experiences of employees, offering services such as FitPass, Tickets-Resto, and Carte-Cado.

FitPass grants access to over 120 gyms throughout Algeria, promoting an active and healthy lifestyle. Tickets-Resto is a digital meal voucher service partnered with over 500 restaurants and supermarkets, providing a flexible solution for employee meals. Carte-Cado allows Goubba to offer personalized gift cards from a range of top brands, incentivizing and rewarding employees, partners, and customers.

Benmosbah, a serial entrepreneur, co-founded VYBZ in 2015, a social music network that bridges the gap between established artists, emerging musicians, and music fans by facilitating musical challenges and tournaments. In 2016, he launched Adoo Advertising, a UAE-based rewards and coupons app that allows users to earn points by engaging with various ads, which can be exchanged for free vouchers and coupons at their favorite restaurants and retail stores.

In 2018, he also founded Batr, an AI-powered peer-to-peer marketplace for buying and selling second-hand goods. Before these ventures, he served as a board member and CTO of VentureFin, an online platform for participatory investment and lending.

Melchior Koba