Currently, in Africa, the on-demand transportation market is mainly controlled by multinationals. Despite the competition, local tech entrepreneurs are moving to conquer it with more suited solutions. 

Mapauto is a digital solution developed by a Segealese car rental agency. It allows its users to rent cars with drivers for errands in major Senegalese cities. The solution was launched, in 2020, by tech entrepreneur Mapenda Diop. 

According to the latter, in Dakar, it was usually difficult to rent cars with drivers meeting international standards and being at the same time affordable. So, he assembled a team of young local talents to develop a digital solution allowing users to conveniently rent cars at competitive prices.  

Its mobile app is available for Android and iOS devices. Once installed, it enables users to access all of the services offered by Mapauto. Upon registration, users can request rides from the airport to major neighborhoods in Dakar, or rent both cars and drivers for a whole day or a single trip, depending on the need. 

Thanks to its integrated tracking system, Mapauto monitors its fleets in real-time. The tracking system also presents estimated waiting times to clients when they book a car. It also gives clients the identity of the driver coming to pick them up and the cost of the ride or errand.  

Drivers drive Mapauto’s exclusive fleet made of prestigious cars like Peugeot 508 and Maserati Levante. 

During an interview given in late 2021, when he was asked whether Mapauto is apprehensive of announced competition in the local car rental market, Mapenda Diop explained that far from being a threat, the arrival of new actors/competitors is a sign that the market has growth potentials. He explained that Mapauto would have to leverage technology to streamline its services. In the meantime, the startup expects to expand into the West African region first and then conquer the whole of Africa. By 2026, it hopes it would create over a thousand jobs. 

Adoni Conrad Quenum