Digital transformation is gaining momentum around the world since  2020. It is forcing telecom operators in various markets to rethink their business approaches to better meet new consumer needs.

Last Thursday, telecom group Orange unveiled its 2025 strategic plan. The plan, dubbed "Lead the future",  focuses on four major points to achieve operational excellence for increased profitability.

Orange thus plans to improve its service quality by introducing more innovative offers that will enhance customer experience.  It will also invest in more robust and innovative network infrastructures to provide access to quality telecom services to as many people as possible and strengthen its presence in the Enterprise segment (cybersecurity in particular). It will also take actions to keep growth momentum in the Middle East and Africa.

In Africa in particular, Orange plans to keep rolling out fixed and mobile networks (4G and 5G) to support socio-economic development, and at the same time maintain its strong results on the continent.

The group will accelerate the transformation of Orange Money to a digital platform model that will offer services beyond transfers and payments. The service will be offered to all consumers, whether Orange customers or not, in all countries where the group operates. By the end of 2022, the company reported strong growth in its subscriber base. With more than 29 million active users, it recorded more than EUR100 billion worth of transactions that year.

The telecom company will also continue to strengthen its local presence and its position as a multi-service operator through the deployment of its "Orange Digital Centers". The group will also invest in staff training to facilitate its employees' transition towards new professions in data, cloud, cybersecurity, or AI.

According to the plan, social and environmental responsibility is a priority for Orange in all of its markets. Through an ambitious program, the telecom group is committed to fighting global warming through its CO2 emissions reduction program. The aim of that program is to reduce the group's carbon emissions by more than 30% by 2025 and by 45% more by 2030.

Muriel Edjo