The e-commerce market in Nigeria is undergoing rapid transformation, driven by a tech-savvy youth population and the growing adoption of online shopping. The entry of international players is intensifying competition, bringing both challenges and opportunities for the local economy.
Three weeks after its launch in Nigeria, Chinese online retailer Temu has soared to the top of download charts on both Android and Apple Store. Its swift success stems from a targeted marketing campaign combined with a compelling offer of low-priced products imported directly from China. By tailoring its services to local needs—such as payments in naira and home delivery—Temu has captured the attention of Nigerian consumers.
Temu’s entry into Nigeria is part of a broader strategy by Chinese e-commerce giants like Shein, Aliexpress, and TikTok Shop to offset increasing restrictions in Western markets. Following its debut in South Africa, Nigeria became Temu’s second African market, solidifying its foothold on the continent.
To break into Nigeria, Temu employed an aggressive launch strategy backed by massive advertising investments. In 2023, the company was Meta's largest advertiser, spending nearly $2 billion on ads. This approach has not only outpaced established local and international competitors but also driven up advertising costs for rivals.
Temu’s key advantage lies in its direct-shipping model, sourcing products directly from Chinese manufacturers. By cutting out intermediaries, it offers a wide range of ultra-competitive prices, appealing to a market characterized by high price sensitivity and low brand loyalty.
However, this model poses significant challenges for the local economy. The influx of low-cost imported goods puts pressure on domestic platforms like Jumia and threatens small Nigerian businesses, especially in the growing fashion and design sectors.
Temu’s arrival has drawn mixed reactions. While consumers applaud access to affordable and diverse products, analysts warn of long-term repercussions for local enterprises. Some experts urge the government to consider protective measures, inspired by countries like Indonesia and Vietnam, which have implemented taxes and tariffs to safeguard their domestic markets from e-commerce giants.
Policies requiring foreign firms to create local jobs or establish production centers could help mitigate the economic impact while leveraging foreign investment.
Nigeria’s e-commerce market, valued at $8.53 billion in 2024, is projected to reach $14.92 billion by 2029, growing at an annual compound rate of 11.82%, according to Mordor Intelligence's E-commerce in Nigeria Market Size & Share Analysis (2024-2029). This rapid growth reflects the increasing adoption of online shopping, driven by a young, tech-savvy population.
To ensure this growth benefits the local economy, Nigeria must strike a balance between welcoming international players and protecting local businesses. Temu’s rapid rise highlights the transformative shifts in Nigeria’s e-commerce landscape while raising critical questions about maintaining a sustainable economic ecosystem.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
Digital transformation offers unique opportunities to reduce inequalities and promote social inclusion. In Côte d’Ivoire, new initiatives highlight the potential of digital technology to empower women.
The Ivorian Ministry of Women, Family, and Children (MFFE), U.S. companies Cybastion and Cisco Tech, signed a tripartite partnership agreement on Tuesday, December 17, in Abidjan. This initiative aims to train 3,000 women in digital skills by 2025 through Cisco's "Network Academy" (NetAcad) educational platform.
"Empowering women to master technology is an investment in the future. It is planting the seeds of sustainable prosperity for future generations," said Minister Nassénéba Touré. She emphasized that the program will have tangible and transformative impacts on Ivorian women and society as a whole.
The agreement is part of the MFFE's commitments to bridging the digital divide and empowering women through technological tools. It follows the launch of the "DigitFemmes" program, in partnership with Cybastion, which aims to train 1,000 women across Côte d’Ivoire.
Since its inception in 1997, the NetAcad platform has trained over 24 million people in 191 countries, demonstrating its effectiveness in creating career opportunities in the digital sector. The platform provides training in key areas such as cybersecurity and artificial intelligence. Its deployment in Côte d’Ivoire is expected to equip Ivorian women with highly sought-after skills in the job market, strengthening their leadership, financial independence, and contribution to the country’s digital economy.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
Digital transformation has become a key driver for accelerating economic development. By leveraging strategic partnerships, countries aim to modernize their infrastructure and create an inclusive and sustainable digital ecosystem.
Guinea's Minister of Posts, Telecommunications, and Digital Economy, Rose Pola Pricemou (photo, left), met with a delegation from the Islamic Development Bank (IsDB) on Thursday, December 12. The meeting aimed to explore new funding opportunities in key digital sectors, including education, e-agriculture, digital health, financial inclusion through postal networks, and the "Giga" program.
“The minister emphasized the 'Simandou 2040' vision, championed by the Head of State, which places digital technology at the heart of sustainable development and digital infrastructure, contributing to economic integration, resource management transparency, and Guinea’s global market competitiveness,” the ministry noted in a statement.
This meeting aligns with Guinea's ambitions for digital transformation, which focus on modernizing public services, strengthening infrastructure, and fostering an inclusive digital ecosystem. The Simandou 2040 program shares these goals, aiming to rally the nation—especially its youth—towards creating a prosperous and equitable Guinea by 2040.
However, significant challenges remain in digitizing public services. According to the United Nations' "E-Government Survey 2024: Accelerating Digital Transformation for Sustainable Development," Guinea scores 0.4006 out of 1 in the E-Government Development Index (EGDI), ranking 29th in Africa and 160th globally. This is below the African (0.4247) and global (0.6382) averages.
The IsDB could play a pivotal role in advancing Guinea’s digital transformation by mobilizing financial resources and providing technical expertise. Its support could target initiatives in e-agriculture, digital education, connected healthcare, financial inclusion, and the development of robust digital infrastructure—helping drive sustainable and inclusive transformation across the country.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
The country aims to leverage international cooperation to advance its space technology program. In June, it signed an agreement with YahClick, a subsidiary of the Emirati company Yahsat, which specializes in providing satellite internet connectivity solutions.
Nigeria is seeking partnerships with France in the field of space technology, the Managing Director of NigComSat, Jane Egerton-Idehen (photo, center), said on Thursday.
During a meeting with French Ambassador to Nigeria Marc Fonbaustier (photo, left) on Wednesday, Egerton-Idehen expressed interest in leveraging French expertise to advance Nigeria's satellite goals.
Nigeria plans to acquire two new telecommunications satellites by 2025 to replace NigComSat-1R, which is expected to reach the end of its 15-year lifespan in 2026. In October, President Bola Tinubu approved the deployment of four new Earth observation satellites to enhance the country's capabilities.
“[...] Sharing expertise allows us to learn from global leaders, which in turn accelerates innovation.It also matters because it boosts the economy. Satellite technology has the massive potential to transform industries like agriculture, education, and healthcare. And finally, it matters because of its global impact. Advancements in space technology improve connectivity and sustainability for everyone,” read a statement on Egerton-Idehen’s Facebook page.
Nigeria has shown particular interest in leading space companies such as Eutelsat and Thales. Thales, through its subsidiary Thales Alenia Space, has collaborated with several African countries, including Egypt, for which it built the NileSat-301 satellite launched in June 2022. In October, Thales signed a memorandum of understanding with Moroccan company Panafsat to develop a satellite communications system. The company has also partnered with the Democratic Republic of Congo and Monacosat on satellite internet projects.
While France possesses the expertise to assist Nigeria, the meeting between Egerton-Idehen and Fonbaustier was primarily described as a "formal courtesy." No official agreements have been signed.
By Isaac K. Kassouwi,
Editing by Sèna D. B. de Sodji
The digital transformation of education has become a priority in addressing the challenges of inclusion and quality in teaching. In Africa, innovative initiatives are reinventing pedagogical methods by incorporating technological tools tailored to local needs.
The Imaginecole project, launched by UNESCO to address the educational challenges posed by the COVID-19 pandemic, is entering a new phase. The initiative will now be managed by the Senegalese government and local education stakeholders, who are tasked with adapting it to the country's specific needs. This transition, marked by a dual workshop held in Dakar from December 9-13, reflects efforts to strengthen local capacity for integrating digital tools into education sustainably.
“We have reached a stage where we will hand over the project to Senegal. We have developed numerous training programs on digital tools, education, and even the use of artificial intelligence in classrooms. It’s time for national authorities to take the lead and continue this momentum,” said Idalina Ndiaye Rodriguez, regional coordinator for the Imaginecole initiative at UNESCO.
Designed to ensure continuity in education during crises, Imaginecole is a regional platform accessible in 11 Francophone African countries. It provides teachers and students with a variety of digital resources, ranging from educational comics to AI-driven tools. This initiative aligns with Senegal’s broader efforts to build an inclusive and effective education system. Notably, the country recently secured €70 million in funding from the Development Bank of Southern Africa (DBSA) to support the digital transformation of its education sector.
The transfer of Imaginecole is expected to modernize education in Senegal, making learning more interactive and accessible. The initiative also aims to boost student engagement, reduce educational inequalities, and position Senegal as a key player in the digital transformation of Francophone Africa’s education landscape.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
Digitizing cultural institutions has emerged as a critical priority for many nations seeking to preserve their heritage and enhance public access to knowledge. International collaboration is essential to support these modernization efforts.
The Democratic Republic of Congo (DRC) has requested France’s assistance to modernize and digitize its National Library. The project was presented by MP Léonard She Okitundu during a visit by French Ambassador to the DRC, Remy Maréchaux, to this library on Monday, December 9.
"Equipping the Democratic Republic of Congo, the largest Francophone country, with a modern National Library is crucial for promoting and preserving the French language within the framework of global linguistic diversity," said Léonard She Okitundu. He also emphasized the urgency of digitizing the institution to meet current demands, noting that French President Emmanuel Macron has previously shown openness to supporting this initiative.
This appeal aligns with the DRC’s ongoing digital transformation efforts under its National Digital Plan "Horizon 2025." The National Library, established in 1989 and a cornerstone of the country’s heritage, faces significant challenges due to its deteriorating state. Housing over 120,000 books and 700,000 historical black-and-white photographs, the library urgently requires digitization to prevent irreversible damage or loss from potential disasters like fire, which could jeopardize decades of conservation and cultural enrichment efforts.
Should discussions about funding, raised by Remy Maréchaux, come to fruition, digitizing the National Library would bring several notable benefits. It would safeguard historical documents against the ravages of time and improve accessibility by making them available on digital platforms, thereby reaching a wider and more diverse audience. Furthermore, this digitization would enhance the dissemination of Congolese knowledge and culture on a global scale.
By Samira Njoya
Editing by Sèna D. B. de Sodji
While many African countries express growing interest in e-government initiatives, securing domestic funding for these projects presents significant challenges. Diversifying funding sources at the continental level could offer a viable solution.
The West African Development Bank (BOAD) and the German development bank KfW recently launched the Digital Transformation Fund (DTF), designed to serve the West African Economic and Monetary Union (WAEMU) region.
The launch, in Lome, follows years of development, with the project initiated in 2020. Envisioned as both a financial and strategic tool, the DTF aims to support digitalization projects across the eight WAEMU member states.
The fund is dedicated to transforming public administrations through the modernization of technological infrastructure, the development of information systems, and the implementation of innovative digital solutions. Its flexible and scalable resources will be tailored to the specific priorities of each participating country.
"The DTF embodies our collective ambition to build modern administrations capable of effectively meeting the needs of our populations in an ever-changing world," said BOAD Vice President, Moustapha Ben Barka, when presenting the initiative at the launch event.
In Togo, the fund arrives as the country strives to enhance its digitalization efforts and modernize public services. In recent years, the Ministry of Digital Transformation, supported by the operational efforts of the Togo Digital Agency, has implemented significant reforms, including the digitization of numerous administrative services. The country aims to digitalize 75% of public services by 2025.
Ayi Renaud Dossavi
Djibouti is proactively pursuing digitalization to modernize its public sector and drive sustainable growth. By cultivating strong partnerships with international leaders in technology, the nation aspires to become a beacon of digital transformation within East Africa.
Djibouti’s Ministry of Digital Economy and Innovation (MDENI) announced on Tuesday, December 10, the signing of a memorandum of understanding with eGov Foundation, an Indian organization specializing in open-source solutions for public services. The partnership aims to accelerate Djibouti’s digital transformation by leveraging the DIGIT platform, developed by eGov, to enhance public service delivery, foster innovation, and advance the country’s national digital agenda.
"This partnership is a crucial step toward realizing our vision of a digitally autonomous Djibouti. Implementing solutions such as the building permit system will not only transform public services but also position Djibouti as a leader in using technology to drive sustainable urban growth," said Mariam Hamadou Ali (photo, left), Minister of Digital Economy and Innovation.
Founded in India, eGov Foundation is a globally recognized leader in open-source digital solutions designed to improve governance and citizen experience. This collaboration aligns with its mission to provide digital public goods and support developing countries in their digital transformation efforts by 2030. For Djibouti, the initiative is part of the "Djibouti Smart Nation" roadmap, which lays out the national digital sovereignty strategy.
Under the partnership, several projects will be launched, including a pilot phase for a building permit system aimed at streamlining administrative processes and enhancing transparency. The DIGIT platform will also be deployed across other key sectors such as healthcare, sanitation, public finance, and local governance. Additionally, a capacity-building program will be implemented, including knowledge transfer to local teams to ensure the autonomous management of digital tools.
This collaboration marks a significant milestone in Djibouti’s efforts to modernize its public services. While the country currently ranks 174th globally in the 2024 E-Government Development Index (EGDI), with a score of 0.2911 out of 1—below the regional average of 0.3903 and the global average of 0.6382—this initiative underscores the government’s determination to tackle these challenges head-on.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
AI is revolutionizing economic and social models worldwide, providing innovative solutions to complex challenges. In Africa, it raises significant hopes for accelerating sustainable development, reducing inequalities, and fostering local innovation.
The Congolese government views artificial intelligence (AI) as a strategic lever for accelerating digital and economic development, according to Minister of Posts, Telecommunications, and Digital Economy Léon-Juste Ibombo. Speaking at the 3rd African StartUp Conference held in Algiers last week, Ibombo outlined the country's AI vision, emphasizing innovation and international collaboration.
One of the key priorities identified is the improvement of AI research. To meet this challenge, Congo, in partnership with the Economic Commission for Africa (ECA), has launched the African Center for Research in Artificial Intelligence (CARIA). Located in Brazzaville, the center aims to act as a catalyst for innovation and south-south cooperation in fields such as computer vision, robotics, and genetic computing.
Léon-Juste Ibombo also highlighted Congo’s initiatives to direct AI toward economic and social development. For nearly seven years, the country has recognized digital innovation through the Sassou-Nguesso Prize, an initiative complemented by the Seeds for the Future program in collaboration with Huawei to promote local start-ups. In 2022, a specific law on start-up certification was enacted to encourage their growth and attract investments in this strategic sector.
Congo also seeks to play a key role in training and developing local skills by collaborating with Cameroon to establish an Inter-State University on Digital Technology. This strategic project aims to forge strong links between universities and industries to promote innovation and support young talent in fields such as AI and robotics.
Beyond research and training, the country aims to explore AI’s transformative potential in critical sectors such as healthcare, agriculture, transportation, and finance.
All these projects align with a continental momentum, where AI is seen as a technology capable of addressing major social and economic challenges. For Africa, leveraging this technology offers an opportunity to bridge the digital divide, modernize economies, and strengthen local capacities. According to Olumide Balogun, Google’s Director for West Africa, AI could contribute up to $1.5 trillion to Africa’s GDP by 2030.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
Information and communication technologies (ICT) hold significant potential to foster creativity and learning from an early age. However, in Africa, their integration into education remains limited, hindered by a lack of preparedness and inadequate infrastructure.
SCHOOLAP, a digital platform dedicated to remote education, announced on Friday, December 6, a strategic partnership with the National Union of Secular Private Educational Institutions (UNEPEL) in Burkina Faso. The project aims to modernize more than 1,400 private secular schools across the country through tailored technological solutions.
“Several pilot schools in Ouagadougou are currently being activated with data collection, training for stakeholders, and the provision of educational tablets. Initial feedback has been very positive, particularly regarding tools designed for school directors,” SCHOOLAP stated in a press release.
This initiative aligns with a broader continental push for educational advancement. The African Union has designated 2024 as the "Year of Education," urging nations to intensify efforts to ensure inclusive, quality education. As part of this momentum, the African Union’s Digital Education Strategy (2023–2028) prioritizes the development of digital infrastructure in schools. Goals include equipping at least 50% of schools with high-speed internet by 2027 and ensuring that one-third of students and all teachers have access to digital devices by 2030.
The partnership between SCHOOLAP and UNEPEL represents a significant step forward for Burkina Faso, where digital educational infrastructure remains underdeveloped. By modernizing school management and providing tailored educational tools, this initiative not only enhances teaching but also positions the country within a continental vision focused on the future of education in Africa.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
Artificial intelligence (AI) presents a significant opportunity to accelerate technological and economic development in Africa. Recognizing its immense potential, countries across the continent are actively striving to coordinate their efforts, define common strategies, and maximize its impact.
African digital ministers are advocating for the implementation of unified policies on artificial intelligence (AI) across the continent, according to the "Algiers Ministerial Declaration on StartUp and AI Development" adopted at the third African StartUp Conference.
The declaration, issued after the three-day conference held in Algiers from December 5-7, emphasized the need for strengthened cooperation among African nations. Ministers from 45 countries stressed the importance of defining a common regulatory framework tailored to the unique challenges of digital development in Africa.
A unified framework would harmonize regulations, promote knowledge-sharing, and mobilize resources for large-scale AI projects, creating an ecosystem conducive to innovation and technological development across the continent. It would also facilitate strategic investments in digital infrastructure while opening new markets for African start-ups on a regional and global scale.
However, significant challenges remain, including a lack of specialized AI skills, inequalities in access to technology between urban and rural areas, and insufficient infrastructure such as data centers and high-speed networks. To address these challenges, ministers called for increased training, expanded public-private partnerships, and efforts to ensure equitable access to technology across the continent.
This initiative aligns with the African Union's Agenda 2063, which prioritizes innovation and digital transformation as drivers of socio-economic development. The United Nations Development Programme (UNDP), in its "Africa Development Insights" report, estimates that AI could contribute up to $1.2 trillion to Africa's GDP by 2030.
A unified AI policy has the potential to transform Africa's digital landscape. It could create an integrated digital ecosystem, foster inter-African cooperation, establish strategic partnerships between universities, research centers, and businesses, and position Africa as a key global player in the field of artificial intelligence.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
Digital transformation has emerged as a key driver of economic and technological development across African nations. Through strategic partnerships, innovative initiatives are taking shape to enhance local skills and modernize digital infrastructure.
China has pledged to support Guinea in establishing a Digital Cooperation Academy to train local talent and bolster the country's technological ecosystem, the Guinean government said on Wednesday.
The announcement followed a meeting on Tuesday between Rose Pola Pricemou (photo, left), Guinea's Minister of Posts, Telecommunications, and the Digital Economy, and a Chinese delegation led by Mao Shanshui (photo, right), third secretary at the Chinese embassy in Guinea.
The academy will offer training programs in strategic sectors such as artificial intelligence, data analytics, and cybersecurity, aiming to drive Guinea's digital transformation. It will also support local startups to foster innovation and promote digital entrepreneurship.
This project is part of the broader Guinea-China partnership, highlighted by the completion of the tenth phase of their technical assistance program. This collaboration has already modernized telecommunications infrastructure through the deployment of cutting-edge technologies and improved connectivity services.
In addition to the academy, discussions yielded other key projects, including the construction of new data centers to expand Guinea's data storage and processing capacity.
Both parties agreed to deepen collaboration to accelerate knowledge transfer to Guinean professionals and enhance the performance of broadcasting centers, advancing local talent development and the modernization of the country's digital ecosystem.
Furthermore, an agreement was reached for the official handover of four modernized broadcasting centers in Sonfonia, Labé, Kankan, and Nzérékoré. This marks a significant milestone in upgrading Guinea's telecommunications infrastructure.
These initiatives align with Guinea's digital roadmap, which aims to position the country as a leading technological hub in West Africa. Beyond improving connectivity, they are expected to create new economic opportunities, bridge the digital divide, and enhance Guinea's competitiveness on the global stage.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
The fintech sector is experiencing rapid growth across Africa, unlocking new economic and technological opportunities. Rwanda aims to capitalize on this momentum to position its economy as a key hub for financial innovation on the continent.
On Thursday, November 28, Rwanda unveiled a five-year national fintech strategy designed to foster a conducive ecosystem for financial innovation and position the country as a regional financial hub.
“This strategy is not just a policy document but also a commitment to positioning Rwanda as a leading financial technology hub in Africa. In 2014, we had only three registered fintech companies; today, we boast over 75 active fintech players serving more than three million users across the country,” said Paula Ingabire (photo), Rwanda’s Minister of ICT and Innovation.
Over the years, Rwanda has invested heavily in ICT to modernize its economy and expand access to financial services. This new strategy builds on these efforts, yielding significant results. Official data show that financial inclusion rates have risen from 93% in 2020 to 96% in 2023. These achievements reflect the country’s firm commitment to transforming itself into a model digital economy in Africa.
The strategy sets ambitious targets: hosting 300 fintech companies by 2029, creating 7,500 direct jobs, and attracting $200 million in investments. The government also aims to achieve an 80% adoption rate of fintech services, rank among the top 30 countries in the global fintech index, and become Africa’s foremost technological and financial hub.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
The integration of digital technologies is gradually transforming traffic management, providing innovative solutions to streamline traffic flow and enhance safety. In Africa, these initiatives are gaining momentum, reflecting a commitment by countries to modernize their transportation infrastructure.
On Friday, November 29, Senegal’s Minister of Infrastructure, Land, and Air Transport, Malick Ndiaye (photo, right), met with Terry HE (photo, left), President of Huawei Northern Africa (North, West, and Central Africa). Their discussions focused on the implementation of a road traffic digitization project aimed at improving traffic flow and enhancing road safety across the country.
During the meeting, several adjustments were agreed upon to maximize the project’s impact. A comprehensive coverage plan for the Dakar region was finalized, including the strategic deployment of digital systems for optimal coverage. The number of traffic radars will be doubled, with a particular focus on high-risk interurban areas prone to accidents. Additionally, the project will include the training and immersion of 10 Senegalese engineers tasked with independently managing the digital platforms and infrastructure introduced through the initiative.
This visit follows Huawei’s recent presentation of its intelligent and connected transport system to Senegalese government officials, specifically designed for Dakar. The project aligns seamlessly with Senegal’s ongoing digital transformation strategy, which aims to modernize infrastructure while integrating innovative technological solutions to address urban and national mobility challenges.
Scheduled for rollout next year, the project aspires to significantly improve traffic fluidity, reduce accidents, and enhance the enforcement of traffic regulations. Moreover, the training of Senegalese engineers will bolster the nation’s technological capabilities, ensuring the project’s sustainability while fostering local expertise in strategic digital sectors.
By Samira Njoya,
Editing by Sèna D. B. de Sodji