Finance (93)
The mass retail industry is booming in Egypt since 2020. The boom is attracting new actors who either want to capitalize on the commercial opportunities or offer new financial products.
Tanmeyah Microenterprise Services, a leading microfinance institution in Egypt, recently acquired Fatura, a startup that connects suppliers with retailers. The information was disclosed on Wednesday, June 15, but the amount of the transaction was not stated.
According to Karim Awad, CEO of Tanmeyah’s parent company (EFG Hermes Holding), the deal marks a major milestone for the Egyptian microfinance institution. “This acquisition marks a major milestone for Tanmeyah, which has grown to become a key player under our Non-Bank Financial Institutions (NBFI) platform. Tanmeyah turned to this strategic acquisition to bolster its digital transformation and enrich its product and service offerings to become more holistic and support Egypt’s microfinance space. [...] We’ve always seen potential in Fatura, and we are firm believers in its ability to innovate in the B2B digital space, which is why our very own EFG EV Fintech made the decision to become one of the early investors in the company years ago,” he commented.
Fatura started operations in Egypt in 2019. In July 2020, the startup successfully raised about US$1 million in its seed round led by Disruptech with EFG Hermes and The Cairo Angels and angel investors as participating investors. In June 2021, it raised another US$3 million in a pre-series A round led by Sawari Ventures, Arzan VC, Egypt Ventures, EFG-EV, The Cairo Angels, and Khwarizmi Ventures. Within three years, it expanded its presence to 22 governorates in Egypt. It also built a network of more than 60,000 merchants.
Muriel Edjo
The fintech’s mission statement is “to enable lenders to unlock economic inclusion for African businesses and consumers.” With the funds secured, it plans to further the mission.
Nigerian fintech startup Indicina announced, Monday (June 6), the successful completion of a US$3 million seed funding round to accelerate African expansion. Led by tech investment firm Target Global, the operation had Greycroft and RV Ventures as participating investors.
According to Indicina co-founder Yvonne Johnson (photo), the Nigerian fintech wants “lenders to be better informed about the decisions around credit so they can go to market faster with their digital products.”
“So we’ve never had a business model that included our balance sheet, which we’ve always worked with the lenders,” she told Techcrunch.
Indicina was founded in 2018 by Carlos del Carpio, Jacob Ayokunle, Yemi Ajao, Yvonne Johnson. Apart from Nigeria, it is also present in Kenya. It offers machine learning solutions that improve individuals' and businesses’ chances to get access to credit. As company insight platform Crunchbase puts it, it “provides analytics-driven credit decisions for lenders.”
The fintech claims more than 100 active clients (lenders), which it helped process over NGN3 billion (US$7.2 million) loans and disburse over NGN700 million. Since its launch in 2018, Indicina has raised some US$7.2 million to upgrade its technology and hire more talents.
Adoni Conrad Quenum
After a pre-series A operation in November 2021, Appetito is acquiring Tunisian peer Lamma through a merger by absorption deal. Once completed, the process will create a new major q-commerce and e-commerce player.
Grocery delivery startup Appetito announced Wednesday (June 1), the acquisition of its Tunisian peer Lamma. The startup did not disclose the acquisition value but several media suggest it is between US$10 and 15 million.
The two startups decided to merge their operations under the brand Appetito, which will be operational in Morocco and Tunisia (Lamma’s markets) and expand into new West African territories.
“We believe it’s the best time to expand in Africa to solve the huge inefficiencies in the retail supply chain […] Having Lamma on board will put us on track to become the largest q-commerce player in the continent, transforming the lives of millions of people and creating thousands of direct & indirect jobs,” said Appetito’s CEO Shehab Mokhtar.
The acquisition deal is announced seven months after Appetito raised US$2 million in pre-series A funding, last November. The funds raised were used to expand the startup’s presence in Egypt and plan for regional growth.
Once completed (by Q3-2022), the merger by absorption plan will make Appetito the largest q-commerce and e-commerce player in Africa. From the three markets where it operates (Egypt, Morocco, and Tunisia), it will enter new continental markets, starting from West Africa.
According to Shehab Mokhtar, the q-grocery market still has strong growth potential. To illustrate his point of view, he informed that just 2% of the operators in Egypt’s US$60 billion grocery market are online. Also, the Middle-East and West African markets are fragmented and only a few firms have already succeeded in becoming major regional e-commerce players, he added.
Chamberline MOKO
In the aftermath of the Covid-19 crisis, the competition got tougher in the African mobile financial service market. The competition was led by both conventional and unconventional service providers, which are aggressively introducing ever-diversified offers. The market is now witnessing an all-out battle for opportunities.
In the past ten years, the mobile money sector greatly expanded in Africa. In 2012, less than 80 mobile financial services were present on the continent. This number rose to 173 with 621 million registered accounts and US$36.7 billion worth of transactions in 2021. The volume of transactions recorded that year was up by 23% compared with 2020 figures.
In 2021, the volume of mobile money transactions rose by 39%, year-on-year, to US$701.4 billion. The rapid expansion of the market is attracting and supporting the emergence of new players, like fintech startups. Over the past five years, the number of fintech start-ups active on the continent rose significantly, and so did the transactions they processed and the financing they raised. Some of them have been able to affirm their positioning in their home countries and even launch international expansion plans. They have now become competitors to mobile money operators but, the battle between those two economic models will surely be long since both of them have their strengths and weaknesses.
Investment volume
Since the launch of the mobile money in Africa in 2007, telecom operators have invested millions of dollars to upgrade the mobile network necessary for the transactions. They also invested in the deployment of agent networks and the development of efficient and secure software, databases, and systems to guarantee smooth transactions.
Fintech startups have also made substantial investments but the volume is far less than that made by mobile money operators. Like mobile money operators, fintech startups also invested in the development of IT systems and agent networks to support their businesses. However, they do not have mobile networks to maintain regularly. So, they have less investment requirements. Nonetheless, they need to invest heavily in high connectivity to be able to track financial transactions in real-time.
The offers
Fintech startups are succeeding because they target underserved individuals and new markets like the micro-credit segment. For Said Bourjij, an expert in finance and development (French-speaking Africa and the Mediterranean basin) and Managing Director of Epargne Sans Frontière, fintech leverages digital tools to respond to users’ needs. Their offers are dynamic but don’t cover the whole financial sector, he adds.
Over-time Mobile money has also evolved and can offer all the services offered by fintech startups. Mobile money operators like Safaricom’s M-Pesa, Orange Money, and MTN Mobile Money are already doing so in some countries. Apart from simple transactions, they added a spectrum of services like merchant and invoice payment, international transfers, micro-savings, microloans, etc. Their platforms are also dynamic.
Thanks to the dynamic of its offers and its platform, M-Pesa became Safaricom Kenya’s main growth driver in 2021 by generating 38.3% of the operators’ annual turnover (US$2.5 billion).
Accessibility
According to the GSM Association (GSMA), mobile Internet penetration was 28% in sub-Saharan Africa in 2020, and mobile penetration was 46%. In its report "The Mobile Economy Sub-Saharan Africa 2021", the Association explains that of the 1084 million people in the region, 303 million (28%) were connected, 206 million (19%) were not covered by a mobile network and 575 million (53%) were living in areas covered by mobile broadband networks but were not yet using mobile Internet services.
The GSMA added that smartphones accounted for less than 50% of the number of mobile connections while feature phones accounted for 45% of all the mobile connections during the period.
At the time, urban populations were more likely to use mobile internet than those in rural areas. So, fintech startups whose services were accessible mainly via the internet could only meet the needs of urban populations. On the other hand, mobile money operators are accessible to both urban and rural populations. So, they have an edge over fintech startups here.
“Mobile money is an enabler of many other services that can help solve critical socio-economic and environmental challenges, such as providing access to essential utilities, sustaining the livelihoods of smallholder farmers, and delivering rapid financial relief to vulnerable populations,” the GSMA explains.
Fees
Mobile money operators and fintech startups are almost offering the same services but they are not targeting the same niches. Some startups target the rural population and use affordable pricing as their main selling point in urban areas.
Mobile money operators criticize the pricing strategy adopted by fintech startups but, in the end, it contributes to lowering fees paid by users. In countries like Senegal and Côte d'Ivoire, the pricing strategy adopted by fintech startups led mobile money operators to reduce fees on their mobile money services.
In 2020, the GSMA was warning about the aggressive pricing strategy widely adopted by fintech startups. It then asked mobile money operators to diversify their income streams to avoid relying solely on fees paid by users. Indeed, in June 2020, providers that took part in the Global Mobile Money Adoption Survey reported that about 87% were generated by users’ fees.
The GSM Association pointed out that mobile money operators’ heavy reliance on transaction fees could expose them to short-term shocks.
“In addition to insulating mobile money providers from short-term demand shock, diversifying to high-value segments may also benefit users, as services can be offered at more competitive rates,” the association argued.
Regulatory framework
In some markets, the regulatory framework forced telecom operators to create a separate entity that will manage their mobile money activities. The new entities are subjected to strict legal frameworks set by the central banks of the regions or countries where they operate.
Depending on the type of services offered, there are legal requirements clearly defining the scope of their operations. Fintech startups that wish to offer similar services like the one offered by mobile money operators are subjected to the same regulation. In the West African Economic and Monetary Union (WAEMU), the central bank BCEAO strictly applies the regulation.
The requirement to create a separate entity for mobile money operations may prove an advantage for telecom operators, who could thus be freed from the requirements to maintain telecom networks and just concentrate on innovating and creating added value.
Even though there could be competition between mobile money operators and fintech startups, the GSMA praises their combined impacts on financial inclusion in Africa. It also encourages them to be more committed to users, whose choices will ultimately determine whether they are profitable or not.
Muriel Edjo
Kenyan telecom operator Safaricom and Islamic bank Gulf African Bank recently launched a Sharia-compliant mobile loan called Halal Pesa.
Thanks to the solution, users can receive up to Ksh20,000 loans fully repayable within 30 days with a 5% “commodity Murabaha margin.”
For Safaricom, Halal Pesa is “the first Sharia-compliant mobile and digital financial solution” in Kenya.
“Kenya is now a highly innovative, interconnected, and fast-paced community that requires solutions on the go. All our digital offerings, including Halal Pesa, seek to directly address this aspect. Our current strategy is focused on digitization for financial inclusion,” said Abdalla Abdulkhalik, Managing director of Gulf African Bank.
French banking group Societe Generale is ending its mobile money service YUP, created in 2017, in Côte d'Ivoire, Senegal, Burkina Faso, Cameroon, Guinea, Ghana, and Madagascar. The information was disclosed in a letter sent on March 1, 2022, by Nicolas Pichou, CEO of Societe Generale Cameroon, to his employees.
"Dear colleagues, 5 years ago, anxious to promote financial inclusion and facilitate access to innovative fund transfer means by notably dematerializing companies’ payment flow, the AFMO (Ed.note: Africa and the Middle East) Business Unit launched an electronic money service and created a dedicated entity YUP. Despite all the efforts made by the YUP teams in the 7 geographic zones concerned, including Cameroon, to develop our market share and improve the experience, the service has not succeeded in creating a viable model and the market outlooks do not comfort us in planning for the continuation of this segment. In that circumstance, Societe Generale Group, in consultation with all its local subsidiaries, took the difficult decision to stop the operations of YUP in all the geographic areas where it was deployed,” explains the letter sent by Nicolas Pichou.
In short, despite all the resources deployed over the past five years to capture shares of the highly dynamic mobile money market, YUP has proven unprofitable for Société Générale. In the case of Cameroon, the reason for this failure is the undisputed supremacy of the country's two main mobile operators (MTN and Orange namely) in this market. Those operators entered the local market almost ten years before YUP and have had the opportunity to establish a network that leaves almost no room for newcomers.
Over 19 million active mobile money accounts
In July 2021, when celebrating its 10th anniversary in the Cameronian mobile money market, Orange Cameroon claimed it was controlling 70% of the market share, with cumulative transactions amounting to CFA800 billion yearly. "When I say cumulative transaction values, I mean deposits and withdrawals, money transfers, bill payments, salary payments, and everything else that is merchant payment, etc. Our daily cumulative transactions amount to CFA3 million,” explained Emmanuel Tassembedo, director of Orange Money Cameroon.
MTN Cameroon is a bit cautious as far as its mobile money market share is concerned. Its executives claim MTN Mobile Money had 5.6 million active subscribers in the second quarter of 2021, at least 168,000 points of presence across the country, including 108,000 merchant points and 60,000 distribution points.
Both operators offer innovative services like insurance subscriptions and tax payments. According to the Ministry of Finance, in Cameroon, close to CFA10 billion of taxes were paid through the two mobile money operators.
Let’s note that Cameroon is CEMAC’s leader in the mobile money segment. According to data published by the central bank BEAC, in 2020, there were 19.1 million active mobile money accounts in Cameroon. This was 64.8% of the 30.1 million mobile money accounts active in the CEMAC region whose membership includes six countries (Cameroon, Congo, Gabon, Chad, the Central African Republic, and Equatorial Guinea). During the period, mobile money service providers active in Cameroon carried out 73.13% of the transactions recorded in the community space.
Brice R. Mbodiam
Achieving a digital economy is a priority in the New National Development Plan (NDP) 2021-2025, unveiled in December 2021 by President Muhammadu Buhari. Several international partners expressed intentions to support the project.
The European Union has announced an investment of €820 million to support Nigeria’s digital transformation over the next three years. The information was unveiled on Saturday, February 12 in Lagos by an adviser to the Executive Vice President of the European Commission, Alejandro Cainzos. This was during a roundtable discussion with Nigerian youth organized at the Tony Elumelu Foundation.
“The EU will support building the fiber optic cables and data centers needed to improve Nigerian’s access to high-speed connectivity. The European Investment Bank (EIB) will invest €100 million to expand secure 4G connectivity in Lagos and Ogun States and triple the national data capability,” said Alejandro Cainzos.
He said the EU will also support the digitization of the Nigerian administration to enable citizens to benefit from better and more easily accessible public services. €250 million will be invested to strengthen Nigeria's digital identity infrastructure with the highest data protection standards and support the creation and scaling of tech startups and stimulate innovative solutions for Nigeria's society and economy.
The EU will help develop regulatory frameworks with the highest standards of privacy, security, and cybersecurity, while promoting an open Internet and a digital market that respects citizens' rights, Alejandro Cainzos said.
The EU investment in Nigeria came two days after the organization announced an investment of more than €150 billion in Africa over the next five years. European Commission President Ursula von der Leyen was in Dakar on Thursday, February 10, just days before the European Union-African Union summit to be held on February 17-18 in Brussels, Belgium.
Last year, the Nigerian government unveiled a new National Development Plan 2021-2025 which places digital technology at the heart of many growth issues.
Muriel Edjo
Seven months after an initial investment, the Sawiris family office made a follow on investment in Egyptian propTech company Nawy. In a February 13 statement, the beneficiary reported it has raised $5 million in seed capital.
The resources will be used to support its expansion strategy in North Africa and improve investment in new technologies and the digital (artificial intelligence, machine learning, etc.).
The startup, which facilitates and simplifies the process of buying and selling real estate online, claims to have helped more than 60,000 people find a home to date. Nawy also says it has sold over $200 million worth of real estate through its platform.
"We were one of the first investors in Nawy because we saw the potential of the company and shared its ambition. We immediately increased our investment when we realized how fast they were expanding and the trajectory of the company coming to fruition. We are very excited about the future, especially as Nawy expands its services and continues its momentum in the real estate market," commented Onsi Naguib Sawiris, head of Sawiris family office who led the investment in Nawy.
As a reminder, the Sawiris family office led an undisclosed seed funding in Nawy in July 2021. The money was used to strengthen the company's technology, increase services and increase staff. In its July 2021 forecast, Nawy planned to end the year with 300% revenue growth.
Chamberline Moko
The online library YouScribe unveiled plans to strengthen its presence in Africa. Yesterday February 8, it announced it has secured €5 million from the French Banque des Territoires.
The startup will use the money to accelerate its expansion on the continent, especially in the ten countries (Côte d’Ivoire, Senegal, Morocco, Mali, South Africa, Cameroon, Tunisia, Burkina Faso, DRC, and Madagascar) where it already operates. YouScribe also eyes seven new markets on the continent and plans to expand its collection with new books, and diversify payment methods.
According to Maud Franca, deputy director of the Program of Investments for the Future at the Banque des Territoires, the investment aims to support the profound changes that the French-language book and publishing sectors are experiencing with digital technology.
"YouScribe is a response to the challenges that must be met collectively to provide alternative offers to the large online library platforms, often foreign, and to support publishers and authors in the French-speaking world, while also thinking of the younger generations, who are fans of social media and mobile applications,” she said.
The number of French speakers in the world is expected to increase from more than 300 million currently to 750 million in 2050, making French the second most spoken language after Mandarin, according to the Observatoire démographique et statistique de l'espace francophone (ODSEF). The latter estimates that more than 70% of French speakers will be Africans and Africa will have more than 90% of young French speakers aged 15-29. However, the lack of distribution infrastructure and the high cost of paper books could accentuate the low access to reading for Africans.
The relevance of the project earned YouScribe the Ernst & Young Entrepreneur Award in 2013. In 2015, the initiative received the 2017 Digital Africa Challenge Award, organized by AFD, French Tech, and Bpifrance. In 2018, Orange Africa chose the startup to promote access to reading in countries where books are poorly distributed.
By the end of 2021, YouScribe was already claiming nearly 700,000 subscribers, up 100% from 2020. By 2025, the online library with more than one million books, audiobooks, and educational digital documents targets several million subscribers, 80% of which will be in Africa.