The deal comes a few months after HotelOnline closed its Series A round. The round was backed by Yanolja, a South Korean travel tech, which was then making its first commitment in Africa.
Kenyan travel tech company HotelOnline announced, Tuesday (September 12), the acquisition of hospitality software company HotelPlus.
Although the terms of the acquisition were not disclosed, Eric Muliro, the founder of HotelPlus said he is receiving a US$1.9 million payment in HotelOnline stock, which was valued at US$24 million prior to the deal. At the same time, he has been named HotelOnline's chief technology officer.
The deal will allow HotelOnline to significantly increase its customer base while "capitalizing on the combined strengths of both companies, creating a force to reckon with in East Africa’s hospitality industry[...] Because the HotelPlus client-base currently uses on-premise software, this creates a unique integration opportunity with our cloud solutions," said HotelOnline co-founder Havar Bauck.
In its May 2022 report, consulting firm W Hospitality Group indicates that 14,538 hotel rooms were created in East Africa in 2021. The number was up by five percent from 13,837 in 2020, placing the region in the second position in sub-Saharan Africa behind West Africa.
HotelOnline wants to leverage this acquisition to become a strong African travel-tech player with a local and continental footprint in a continent where it already has over 6,000 customers across 27 countries. Its immediate plan is to conquer East Africa first, then Nigeria and Senegal. To fulfill that plan, it can rely on the expertise of its new chief technology officer, Eric Muliro, who founded HotelPlus in Kenya 13 years ago.
HotelOnline was launched in 2014. It helps hotels establish and increase their online visibility, deploy booking engines and gain exposure on distribution channels such as Booking.com. The deal with HotelPlus increases its client base by more than 2,200 and opens doors to additional customers, and unique offerings such as payment solutions, AI-driven pricing, and revenue management.
Samira Njoya
