In Nigeria, a new trend is developing with the booming e-commerce market. That trend in social commerce encourages social interactions and good bargains. 

Fintech platform PocketApp recently secured an Approval in Principle (AIP) from the Central Bank of Nigeria (CBN) to become a mobile money operator. The approval was announced, Monday (June 27), by Piggytech Global Limited. It is the first step before the obtention of a mobile money license.  

“For the last 18 months, we have been focused on building the core infrastructure that will enable us to secure social commerce and payments at scale. We believe that social commerce will thrive better in a more trusted environment. So we added escrow to our payment infrastructure, protecting buyers and sellers and many other features, ensuring a smooth shopping experience on the app,” said PocketApp COO Patricia Adoga.  

PocketApp was launched, in 2021, as Abeg App. It was then specialized in money transfer but, over the months, it shifted to connect buyers and sellers in Nigeria. To date, it has two million users. It intends to add new features and target the whole African market.  

Thanks to the mobile money license, PocketApp will be able to create and manage mobile money portfolios, issue electronic money, and payment cards as well as every other service authorized by the CBN. 

According to Research&Markets, Nigeria’s social commerce industry would grow by 82.4% annually to reach US$1,003.8 million by end 2022 and US$23,817.4 million by 2028. 

Muriel Edjo