E-commerce has been booming in Africa over the past few years. To support commercial enterprises in their digital transformation, El-dokan provides them with highly flexible and customizable technological infrastructures.
Egyptian enterprise software solution provider El-dokan announced, Monday (September 5), the close of a US$550,000 pre-seed round to establish its international presence. The round was led by a cluster of local and regional investors including EFG EV and Flat6Labs, 500 Global, and Hala Ventures.
Apart from helping establish its international presence, the funds will also help El-Dokan upgrade its technology. "We already succeeded in establishing a legal entity in Saudi Arabia to expand our sales and marketing activities across the GCC [ed. note: the Cooperation Council for the Arab States of the Gulf]. This expansion should be followed by the South African market, after building a strong footprint in the Mena region," an El-Dokan representative told Middle Eastern media The National.
According to the International Trade Centre's (ITC) recent report on African ecommerce potential, Egypt is among the ten countries that account for 94% of online activities in Africa. During the coronavirus pandemic, the number grew significantly and ecommerce has become an essential component of the country’s business strategy. For data platform ecommerceDB, an estimated US$5.2 billion in ecommerce revenues were generated in Egypt.
El-Dokan is already a leader in the MENA region. But, it wants to capitalize on the growing adoption of ecommerce to reinforce its position on the African continent. Since 2014, the company has been providing application programming interfaces (APIs) to large and medium-sized retailers, as well as startups, enabling them to build highly customized and tailored e-commerce stores. The company also helps them "drive sales growth while simultaneously bringing down maintenance costs [and helps achieve] the highest levels of operational efficiency," says Mohamed Yousry, CTO and co-founder of El-dokan.
To date, the company estimates that its customers have grossed US$45 million. El-dokan also claims collaboration with several international clients such as Procter & Gamble (P&G), Misr Pharmacies, Mobily, Zahran stores, and Apple Premium Switch Plus seller, as well as food delivery app Appetito.
Samira Njoya
This is the second funding round completed by Duplo less than 12 months after the launch of its operations.
B2B payment startup Duplo recently completed a US$4.3 million funding round. In a press release received by We Are Tech on Wednesday, August 31, the company says the additional funds will be used to launch new products and expand into new business sectors in Nigeria.
According to Yele Oyekola, CEO and co-founder of Duplo, “there has been a lot of innovation in consumer payments in Africa in recent years, "but business-to-business payments have remained largely unchanged.”
“We strongly believe that there is a great opportunity to catalyze growth and maximize business opportunities across the continent by removing the bottlenecks that hinder the seamless flow of money between businesses and we are excited to have raised funding from this exciting group of investors to deliver this much-needed transformation,” he said.
This is the second round completed by the fintech, which was founded in September 2021. In February 2022, it secured pre-seed funding from accelerator Y Combinator and pan-African venture capital firm Oui Capital. The funds were secured to upgrade its tech and improve its product.
With this second investment, Duplo will expand its business and now work with financial teams of medium-sized companies and above. "When we think of payments in the continent or even Nigeria, for example, there’s a lot of focus on merchants collecting payments from the customers. And from the B2B angle, what startups help them with, is just collection and payout. Still, there’s a massive value in assisting them in tracking and reconciling payments in real-time, which is where we play a significant role,” Duplo says.
According to the World Bank, in Sub-Saharan Africa, B2B payments represent a US$1.5 trillion market. But the process of issuing and receiving payments remains largely manual, making it costly and highly inefficient for businesses.
The platform aims to address this situation. Since launching its operations, it has helped companies reduce time spent on administrative tasks such as account reconciliation by up to 50% and payment-related costs by up to 85%. Duplo claims to have increased the number of businesses on its platform by 1,000% in the last three months. Payment volume has also increased by 4,200% in the last 5 months.
Samira Njoya
The bureau is part of the US fintech company’s African expansion strategy. It will serve as a base for the extension of Visa Inc.’s footprint in Central Africa.
Electronic payment solutions provider Visa Inc. recently opened a bureau in the Democratic Republic of Congo (DRC), its first in Central Africa. The bureau was inaugurated during an official visit of a Visa Inc. delegation led by its CEO, Alfred Kelly.
On Wednesday, August 10, in Kinshasa, the delegation met with Congolese Prime Minister Jean-Michel Sama Lukonde to discuss digitalization projects. During the audience, Alfred Kelly explained that the DRC bureau is urgently needed because the country is one of the most dynamic in Africa. Visa is “pleased to establish a local presence (there). Our shared goal is to expand access to e-commerce and support the DRC economy by working closely with public and private partners,” he said.
Through its local bureau, Visa will partner with public and private actors and decentralize access to digital services for the population by introducing new solutions. It will also create solutions facilitating payment collection.
During one of his previous visits to the DRC, Alfred Kelly inked partnerships with the country's central bank, financial institutions, fintech companies, merchants, and mobile operators. In the coming months, Visa will issue unique identifiers for more than 150,000 M-PESA clients in the DRC. It will also assist fintech company Infoset in a project to boost financial inclusion.
The DRC bureau is the eighth inaugurated by Visa Inc. in Africa. The seven others are in South Africa, Côte d'Ivoire, Morocco, Rwanda, Kenya, and Nigeria. In 2016, when it inaugurated its bureau in Côte d'Ivoire, Visa justified it with its ambition to capitalize on the growth potential of the French-speaking African market and also get closer to its clients, who are involved in the development of digital payment solutions.
Samira Njoya
The round is announced just months after the last fundraising operation concluded by the fintech company. Its proceeds will help the company expand further and develop new products and services.
Ghanaian fintech startup Zeepay announced, Friday (August 5), the completion of a Series A round, raising US$10 million. The funds were raised from Netherlands-based Symbiotics BV (US$9 million), with participation from a Mauritius-based fund (US$1 million). They will enable the startup to expand into selected African markets and boost its offers.
In its release announcing the round, Zeepay quoted its founder and managing director Andrew Takyi-Appiah, saying that the “raise was necessary and comes at the time when we are planning to increase our annual turnover from USD 1.5 billion circa 2021 to USD 200 billion over the next 5 years.”
Zeepay was founded in 2016. It provides digital solutions to facilitate online transactions. Currently, it claims over 130,000 transactions facilitated monthly. In March 2020, it became the first Ghanaian company to receive an Electronic Money Issuer (EMI) license from the central bank BoG. The startup is already operational in 20 African countries. But, it wants to increase its continental footprint and “augment support from local African Banks the likes of Ecobank, Fidelity Bank and Absa” as its CFO Godfried Boakye puts it.
Samira Njoya
In Africa, the development of digital infrastructures is a key prerequisite for an effective digital transformation, which is accelerated since 2020. The additional financing committed by the two partners will help the continent develop the needed infrastructure.
British International Investment (BII) and FMO announced Tuesday (July 27), a joint US116 million commitment to the fourth Africa Infrastructure Fund (AIIF4). As the lead investor, BII committed US$76 million against US$40 million by the FMO.
The fund, managed by African Infrastructure Investment Managers (AIIM), seeks to raise a total of US$500 million. Part of the fund will finance digital infrastructure (including mobile telecom towers, data centers, and fiber networks) in Africa.
“For over a decade, BII has proudly been an active partner to AIIM, an institutional fund manager with long-term industry expertise and on-ground knowledge of the Africa infrastructure space. We are pleased [...] to mobilize further capital to help meet AIIF4’s target size, playing a role in meeting Africa’s infrastructure needs. AIIF4 aligns with BII’s core infrastructure strategy, and we are confident that our capital will help modernize cities and services and accelerate social and economic prosperity for people and communities across the continent,” said Ryan Wagner, BII’s Head of Infrastructure and Climate Funds.
In 2020, the coronavirus pandemic forced African countries to accelerate their digital transformation. The need for high-speed connectivity and digital services is increasing. It is therefore essential to invest in the development of internet networks as well as data storage and security infrastructures.
The digital infrastructure that AIIF4 will help develop "will support inclusive development, improve standards of living for consumers and accelerate sustainable economic growth within many countries across the continent," according to BII.
Samira Njoya
In Africa, fintech startups are gradually gaining ground, offering exclusive services to users. Thanks to its new mobile app, Studely becomes the first startup to allow students to remotely open a bank account in Paris.
Cameroonian consulting firm Studely launched Friday (July 22), its fintech app StudelyApp in Brazzaville, Congo. The app was launched during a ceremony attended by administrative authorities, entrepreneurs and students.
According to Studely co-founder and CEO Duplex Kamgang (photo, left), the mobile app complements the visa assistance services rendered by Studely.
“StudelyApp has been developed [...] to help students remotely open a bank account in Paris. It gives them the possibility to become banked while facilitating the payment of their school and housing fees. When they enter France or Germany, they just have to purchase a Mastercard for their bank transactions,” he explains.
The innovation was praised by Congolese Minister of Digital Economy Léon Juste Ibombo, who estimated that the app would enrich the Congolese ecosystem of practical solutions addressing the challenges faced by students who travel abroad. With its new service, Studely becomes the first global startup to develop a solution for the problems faced by students when they are required to pay their school ad housing fees before landing in Europe for their studies. The app is already available for Android devices. In the coming days, it will also be available for iOS users.
Studely was founded in 2015 to assist students in the visa application process for their studies in Europe, France, and Germany notably. Its assists in the obtention of proof of financial support, accommodation research, travel or home insurance, and bank account opening. The fintech is already present in fifteen countries and claims over 10,000 students assisted.
Before launching the StudelyApp in Congo, it had already launched the solution in Gabon and the Democratic Republic of Congo.
Samira Njoya
In Africa, mobile money has become the most popular alternative to bank accounts. In that promising ecosystem, the competition is ever high, supported by development partners willing to boost financial inclusion.
The International Finance Corporation (IFC) announced, Wednesday (July 13), a partnership agreement with Orange Bank Africa (OBA) to support digital finance services. Notably, the agreement will improve access to finance for agents and merchants operating in the West African mobile money ecosystem.
"Through the partnership with IFC, our bank aims to strengthen its collaboration with the thousands of agents and merchants, in particular in rural areas, who play a key role in the mobile money ecosystem. More generally, this project is in line with our mission to improve access to financial services in the region by leveraging transformations in the digital sector,” said Jean-Louis Menann-Kouamé, CEO of Orange Bank Africa.
The two partners will carry out a pilot phase in Côte d’Ivoire by providing liquidity to Orange Money agents to help them meet their clients’ needs. Indeed, agents, who are mostly underbanked, usually face liquidity constraints and are sometimes forced to reject transactions. As a result, they hinder both their growth and financial inclusion.
In addition to providing access to financing for Orange Money agents, “IFC will provide advisory services to Orange Bank Africa to help the mobile bank develop and test innovative and scalable digital lending products that meet the specific needs of mobile money agents as well as merchants accepting this type of payment.”
The partnership signed by the IFC and Orange comes a few days after Wave, one of Orange's competitors, secured a €90 million financing package arranged by the IFC. At the time, the IFC explained that the financial support “will help establish a mobile money environment where customers can transact more often thanks to a simple fee structure and lower transaction costs.”
Samira Njoya
The number of mobile financial service subscribers rose significantly in Africa over the past ten years. According to the GSM Association, it is estimated at some 200 million subscribers currently. With the arrival of new ambitious actors, the high fees, which used to hinder mobile financial services adoption, are dropping.
Wave Mobile Money S.A. (Senegal) and Wave Côte d'Ivoire S.A. recently secured a €90 million financing package arranged by the International Financial Corporation ( IFC). The package includes a €25 million loan from the IFC, and a combined €41 million B loan - Ed.note: Repayable over 5 to 8 years with the possibility to pay a large portion of the loan in the last amortization year- from Symbiotics, Blue Orchard, responsAbility and Lendable. The remaining €24 million is a parallel loan -not exposed to currency fluctuation risks- from Finnfund and Norfund.
The funds secured will serve for the development of Wave’s activities in Senegal and Côte d’Ivoire. According to an IFC release dated July 6, “in addition to helping to finance the companies' operations, IFC's support will help establish a mobile money environment where customers can transact more often thanks to a simple fee structure and lower transaction costs.”
“This will foster higher frequency of transactions, new payment methods, and growing overall value of payments processed by the users, particularly among lower-income customers,” the release adds.
“Wave's vision of making Africa the first cashless continent, by building affordable and user-centric solutions, matches IFC's ambitions of universal financial inclusion. [...] This investment by IFC and other lenders helps us offer a diversity of financial products, encouraging users to stay within the formal financial sector, deepening financial inclusion in the region,” indicated Coura Sene, Wave’s Mobile Money Regional Director for the West African Economic and Monetary Union (WAEMU).
For Aliou Maïga, IFC's Regional Director for West and Central Africa, the loans “will not only promote inclusive finance, but it will also significantly contribute to further advancing digital economy solutions in West Africa.”
Let’s note that in September 2021, Wave Mobile Money Holdings Inc. (parent company of Wave Mobile Money S.A. (Senegal) and Wave Côte d'Ivoire S.A.) raised US$200 million during a Series A round, becoming a unicorn company (valued at over US$1 billion).
Muriel Edjo
In 2021, Africa officially became a common market with numerous trade facilitation mechanisms. However, non-tariff barriers still pose challenges during financial transactions notably, therefore threatening the business inclusion sought after.
The African Continental Free Trade Area (AfCFTA) recently presented a project for the development of an e-payment platform dedicated to African SMEs. The project was presented by Wamkele Mene (photo, left), AfCFTA secretary general, during a meeting with Cameroonian Minister of Trade Luc Magloire Mbarga Atangana (photo, right) in Yaounde, last Monday (June 27).
According to Wamkele Mene, the end goal of the project is to create a digital marketplace to facilitate trade. For that purpose, the AfCFTA is negotiating with banks to secure guarantees because SMEs are usually confronted with credit access challenges. With those bank guarantees, SMEs can transact through the e-payment platform while banks cover the risks. Four sectors are targeted for the first phase of the project. They are notably agriculture, textile, transportation, and the pharmaceutical industry.
The AfCFTA is a key initiative in the African Union’s development blueprint Agenda 2063. It aims to accelerate intra-African trades and consolidate the continent’s commercial position in the global market. Currently, the area includes 44 member countries, including Cameroon.
S.A.
Since the launch of its activities over a year ago, the fintech is highly praised by users. However, its partners’ discontent is growing because they fear its operating model could have a negative impact on financial inclusion and job creation in the long term.
On June 24, 2022, in Côte d’Ivoire, telecom operators and U.S Fintech Wave carried out a consultation meeting to elaborate a fee grid that would be beneficial for electronic money users, service providers, and electronic money issuers. According to the national union of mobile money agents Synamcil, no effective resolution came out of the meeting instructed by the Minister of Employment and Social Protection.
Ivorian mobile money agents will therefore have to wait a bit longer for a clear answer to their request for the improvement of their incomes, which is dwindling since April 2021 when Wave officially entered the local market with greatly reduced fees.
Meanwhile, hoping for an ultimate solution to the situation, the case will be transmitted to the Prime Minister, with minutes of the various meetings initiated by the Ministry of Employment and Social Protection. For the time being, mobile money agents will only have to continue operations as usual hoping their job would not become unprofitable in the long term.
An annoying business model
Since June 1, 2022, the Ivorian mobile money market is shaken by fintech Wave’s decision to introduce a new price grid that reduces the commission paid to mobile money agents. According to Felix Coulibaly, secretary-general of Synamcil, the commissions were reduced by about 40 percent going from XOF2,400 to XOF1,350 for some transactions and XOF4,600 to 2,675 for others.
“When Wave reduced the commissions we used to collect, it also introduced a new system called ‘revenue sharing’. We rejected that system because we believed it was not transparent since we had no visibility on the inner workings,” he explained.
Despite the agents’ opposition, Wave insisted on implementing its new price grid, leading some agents to go on strike from June 2 to 4, 2022. The grid was finally canceled during a meeting with unions operating in the electronic money segment, telecom operators, Wave, and the Ministry of Employment on June 17.
Agents then unilaterally decided to impose a XOF100 fee on deposits and withdrawals. The aim, according to Felix Coulibaly, was to allow agents to “make ends meet… let them earn enough to cover operating charges until the Minister of Employment helps find a solution” to the problem.
For the secretary-general, the 1% model touted by Wave is not that realistic and could have a negative impact on the market. “The three telecom operators used to pay us commissions for every transaction… Since April 1, Orange has decided to copy Wave’s operating model by paying us commissions for cumulated daily transitions. What we are holding against Wave is its model, which changed the market and reduced our commissions. Its Wave’s arrival in the market that caused all those problems. They [Wave executives] have always claimed that their model is tested and proven and that reshaping it would destroy it. They did not bring only problems to the market. In fact, thanks to them, the population is now aware that it is possible to collect just 1% fee on electronic transactions. Even we, agents, were not aware of such a possibility. It is now up to them to prove to the Ivorian state that they have a sustainable model,” he indicated.
Threat to financial inclusion
“The Ivorian mobile money market was relatively peaceful before Wave’s arrival. Transaction fees were about 2 to 3 percent. Every operator had a well-defined grid. Everything was fine until Wave entered the market. When it introduced a new model to the market, it disrupted everything,” says Sidibe Aboubacar, chairman of the Ivorian independent mobile money vendors’ union Amimomoci.
He explained that in October 2020, when Wave first started operations in Côte d’Ivoire with its 1% fee model, users were enthusiastic because the other operators’ fees were averaging 1 to 1.8 percent. While users were praising the model, it was destroying vendors’ income, he added. For four to five months, telecom operators maintained their commission level, they finally took measures since they were losing market share. MTN and Moov reduced their commissions while Orange completely changed its business model.
Apart from the reduced commissions that affect mobile money agents’ income, the other grievance Sidibe Aboubacar nurses against Wave is its propensity to make agents pay for the weaknesses of its economic model. “When Wave says fee-free deposits and withdrawals, some users deposit money in their account in Abidjan and go withdraw it [the same day] in Yamoussoukro. In that case, Wave will not pay commission to the two agents involved here because the transaction did not generate commissions. It sometimes even claims that the mobile money agents are complicit with the clients that act in that manner. We deem this treatment unfair,” he confided.
Mobile money fears job losses due to some outlets becoming unprofitable and therefore shutting down if the government does not find a sustainable solution for the fee problem. Failure to find a solution will also affect financial inclusion. The population could also be forced to go miles and spent transport fees just to carry out financial transactions they can currently perform in their immediate neighborhood.
Muriel Edjo
In Nigeria, a new trend is developing with the booming e-commerce market. That trend in social commerce encourages social interactions and good bargains.
Fintech platform PocketApp recently secured an Approval in Principle (AIP) from the Central Bank of Nigeria (CBN) to become a mobile money operator. The approval was announced, Monday (June 27), by Piggytech Global Limited. It is the first step before the obtention of a mobile money license.
“For the last 18 months, we have been focused on building the core infrastructure that will enable us to secure social commerce and payments at scale. We believe that social commerce will thrive better in a more trusted environment. So we added escrow to our payment infrastructure, protecting buyers and sellers and many other features, ensuring a smooth shopping experience on the app,” said PocketApp COO Patricia Adoga.
PocketApp was launched, in 2021, as Abeg App. It was then specialized in money transfer but, over the months, it shifted to connect buyers and sellers in Nigeria. To date, it has two million users. It intends to add new features and target the whole African market.
Thanks to the mobile money license, PocketApp will be able to create and manage mobile money portfolios, issue electronic money, and payment cards as well as every other service authorized by the CBN.
According to Research&Markets, Nigeria’s social commerce industry would grow by 82.4% annually to reach US$1,003.8 million by end 2022 and US$23,817.4 million by 2028.
Muriel Edjo
The mass retail industry is booming in Egypt since 2020. The boom is attracting new actors who either want to capitalize on the commercial opportunities or offer new financial products.
Tanmeyah Microenterprise Services, a leading microfinance institution in Egypt, recently acquired Fatura, a startup that connects suppliers with retailers. The information was disclosed on Wednesday, June 15, but the amount of the transaction was not stated.
According to Karim Awad, CEO of Tanmeyah’s parent company (EFG Hermes Holding), the deal marks a major milestone for the Egyptian microfinance institution. “This acquisition marks a major milestone for Tanmeyah, which has grown to become a key player under our Non-Bank Financial Institutions (NBFI) platform. Tanmeyah turned to this strategic acquisition to bolster its digital transformation and enrich its product and service offerings to become more holistic and support Egypt’s microfinance space. [...] We’ve always seen potential in Fatura, and we are firm believers in its ability to innovate in the B2B digital space, which is why our very own EFG EV Fintech made the decision to become one of the early investors in the company years ago,” he commented.
Fatura started operations in Egypt in 2019. In July 2020, the startup successfully raised about US$1 million in its seed round led by Disruptech with EFG Hermes and The Cairo Angels and angel investors as participating investors. In June 2021, it raised another US$3 million in a pre-series A round led by Sawari Ventures, Arzan VC, Egypt Ventures, EFG-EV, The Cairo Angels, and Khwarizmi Ventures. Within three years, it expanded its presence to 22 governorates in Egypt. It also built a network of more than 60,000 merchants.
Muriel Edjo
The fintech’s mission statement is “to enable lenders to unlock economic inclusion for African businesses and consumers.” With the funds secured, it plans to further the mission.
Nigerian fintech startup Indicina announced, Monday (June 6), the successful completion of a US$3 million seed funding round to accelerate African expansion. Led by tech investment firm Target Global, the operation had Greycroft and RV Ventures as participating investors.
According to Indicina co-founder Yvonne Johnson (photo), the Nigerian fintech wants “lenders to be better informed about the decisions around credit so they can go to market faster with their digital products.”
“So we’ve never had a business model that included our balance sheet, which we’ve always worked with the lenders,” she told Techcrunch.
Indicina was founded in 2018 by Carlos del Carpio, Jacob Ayokunle, Yemi Ajao, Yvonne Johnson. Apart from Nigeria, it is also present in Kenya. It offers machine learning solutions that improve individuals' and businesses’ chances to get access to credit. As company insight platform Crunchbase puts it, it “provides analytics-driven credit decisions for lenders.”
The fintech claims more than 100 active clients (lenders), which it helped process over NGN3 billion (US$7.2 million) loans and disburse over NGN700 million. Since its launch in 2018, Indicina has raised some US$7.2 million to upgrade its technology and hire more talents.
Adoni Conrad Quenum
After a pre-series A operation in November 2021, Appetito is acquiring Tunisian peer Lamma through a merger by absorption deal. Once completed, the process will create a new major q-commerce and e-commerce player.
Grocery delivery startup Appetito announced Wednesday (June 1), the acquisition of its Tunisian peer Lamma. The startup did not disclose the acquisition value but several media suggest it is between US$10 and 15 million.
The two startups decided to merge their operations under the brand Appetito, which will be operational in Morocco and Tunisia (Lamma’s markets) and expand into new West African territories.
“We believe it’s the best time to expand in Africa to solve the huge inefficiencies in the retail supply chain […] Having Lamma on board will put us on track to become the largest q-commerce player in the continent, transforming the lives of millions of people and creating thousands of direct & indirect jobs,” said Appetito’s CEO Shehab Mokhtar.
The acquisition deal is announced seven months after Appetito raised US$2 million in pre-series A funding, last November. The funds raised were used to expand the startup’s presence in Egypt and plan for regional growth.
Once completed (by Q3-2022), the merger by absorption plan will make Appetito the largest q-commerce and e-commerce player in Africa. From the three markets where it operates (Egypt, Morocco, and Tunisia), it will enter new continental markets, starting from West Africa.
According to Shehab Mokhtar, the q-grocery market still has strong growth potential. To illustrate his point of view, he informed that just 2% of the operators in Egypt’s US$60 billion grocery market are online. Also, the Middle-East and West African markets are fragmented and only a few firms have already succeeded in becoming major regional e-commerce players, he added.
Chamberline MOKO