With Covid-19, the retail e-commerce market is booming in Africa. Noticing the developing trend, many international players are positioning themselves to meet the needs of clients who are increasingly attracted by the prospect of remotely buying what they need.
Buying online and getting your package delivered to your doorstep, at a drop-off or pick-up point is now possible in Morocco, Kenya, and Nigeria with United Parcel Service (UPS). On Monday, April 4, the US parcel delivery firm announced a partnership agreement with Jumia in that regard.
In the framework of the agreement, UPS will capitalize on Jumia’s e-commerce logistics assets to develop its delivery service and strengthen its presence in Africa. It will also offer clients several payment options including mobile money.
“At the beginning of our journey (launch of the e-commerce platform), 10 years ago, logistics infrastructure was one of the most challenging aspects of our operating environment. This challenge was a catalyst for us to build an unparalleled logistics platform in Africa, offering our sellers and consumers reliable, convenient and cost-effective delivery services. (...) Today, we are helping other businesses overcome these infrastructure challenges by giving them access to our logistics platform,” said Apoorva Kumar, Jumia's senior vice president for logistics.
According to Jumia, after Morocco, Kenya, and Nigeria, the partnership with UPS will extend to Ghana, Côte d’Ivoire, and all the remaining African countries where it is present. For Apoorva Kumar, it is the opportunity to build “a world-class logistics business in Africa.”
Due to the coronavirus pandemic that began in 2020, urban populations’ consumption habits are changing in Africa. As a result, the parcel delivery sector is growing as much. In its Postal Economic Outlook 2021, the Universal Postal Union (UPU) reports that domestic parcel volume grew by 6.1% in 2020. International parcel volume on the other hand declined by 24.8% due to temporary air transport restrictions.
Muriel Edjo
