She is committed to making banking services accessible to all while reducing dependence on cash. She heads a startup that harnesses the power of artificial intelligence to understand users' needs and offer them appropriate services.

Matina Gaël Egbidi (photo), a Togolese software engineer and entrepreneur, is the co-founder and CEO of SOLIMI, a fintech startup established in 2020.

Through SOLIMI, she aims to democratize access to banking services and reduce the use of cash. It uses artificial intelligence to analyze customer behavior, predict purchases, and adapt its services to local habits. It designs Visa prepaid cards that are free of charge and can be funded via mobile money. Its cards and its mobile application enable users to make purchases in shops and online.

"We believe that Solimi can have a huge impact on unbanked and low-income communities. By making financial inclusion much more affordable, as well as simpler and more versatile, we can walk together towards a cashless world that works for everyone, at every level of wealth," says Matina Gaël Egbidi.

Operating like an ordinary bank card, Solimi's solution can also be used to withdraw cash from an ATM. On Monday 18 March 2024, the startup was awarded the "Togolese start-up prize" at the Startup Day organized by the Nunya Lab incubator to celebrate the International Start-up Day.  

Prior to SOLIMI, Matina Gaël Egbidi co-founded Bassite Innovation and Technology in 2017. Based in Morocco, it is a company that uses the power of the cloud and artificial intelligence to develop conversational interfaces to bring brands closer to their customers. The entrepreneur was the company's COO until 2021.

Matina Gaël Egbidi is a graduate of the Moroccan School of Engineering Sciences. Her professional career began in 2017 at OCTO Technology, where she was an intern. OCTO Technology is a consultancy firm specializing in new technologies and the challenges of digital transformation. Between 2018 and 2021, the Togolese was an e-payment training consultant at HPS, a Moroccan provider of payment solutions and services.

Melchior Koba