She embodies the spirit of innovation and commitment to a more sustainable future in Africa. In just one year of existence, her startup has already received national recognition.

Cynthia Umutoniwabo (photo), co-founder and CEO of Loopa, is on a mission to create a cleaner and smarter Africa. Hailing from Rwanda, she launched Loopa in 2023 under the Jasiri Talent Investor program in Kigali. The startup is quickly becoming a significant force in the climate technology sector, with its focus on transforming waste management through circular economy solutions.

Loopa targets organic waste and uses an innovative technological process to transform this waste into nutrient-rich organic fertilizers. These fertilizers are not only accessible but also affordable for small-scale farmers in Africa. By harnessing the power of the Internet of Things (IoT), Loopa optimizes this conversion process, offering an efficient and sustainable solution.

Cynthia Umutoniwabo has been serving as the deputy administrator of Cornwine, a Rwandan audiovisual production company, since September 2022. She is a software engineering graduate from Moringa School in 2021 and also holds a certification in tourism and service excellence from Cornell University.

Her professional journey includes a stint at the American hair salon Abby Hair Salon, where she worked as the operations manager from 2012 to 2018. In January 2022, she joined the Rwandan creative agency Dutch Tembo as the sales and marketing manager, a role she held for seven months.

Cynthia’s dedication to innovation was recognized in December 2023 when she was awarded the Innovator of the Year by Rwandan President Paul Kagame. This award acknowledges her exceptional contribution to the development of sustainable solutions in Africa.

Melchior Koba