Kamal ElSoueni designs his projects by studying how people move in cities. He focuses on practical solutions that solve real problems, with a strong interest in clean technology applied to urban mobility.

ElSoueni, an Egyptian entrepreneur, co-founded and now leads Rabbit Mobility, a micro-mobility platform that offers electric scooters and bikes for short-distance travel.

Launched in 2020, Rabbit Mobility uses clean technology to reduce traffic congestion and pollution in Egypt’s major cities. The company operates a fleet of electric vehicles accessible through a dedicated mobile app.

The platform provides two rental options: on-demand “Unlock & Go” and longer-term “Day Rentals.” Users locate a vehicle, scan a QR code to unlock it, and return it to a designated area after their ride. The app also allows users to book vehicles, manage payments, and subscribe to plans such as Rabbit Prime, which offers discounts on unlocking and booking fees.

Available on both Android and iOS, the app includes a zone management system that ensures users follow traffic regulations. So far, Rabbit Mobility has saved over 50,000 kilograms of CO₂ and logged more than one million kilometers traveled.

ElSoueni earned a finance degree from the American University in Cairo in 2013. In 2018, he studied blockchain strategy at Oxford’s Saïd Business School.

He began his career in 2011 as a sales intern at PwC Egypt. In 2014, he joined Easy Taxi Egypt, a Brazilian urban mobility firm, as a business development analyst. A year later, he interned in marketing at Etisalat Misr, the telecom operator. In 2016, he became a business development analyst at Barclays Egypt, and later joined PwC Middle East as a management consultant, a role he held until 2019.

This article was initially published in French by Melchior Koba

Edited in English by Ange Jason Quenum