He develops tools to help companies monitor their online presence or digital reputation. With data-and media-driven projects, he's making a name for himself in Morocco's tech sector.

Anas Acherrat is a Moroccan entrepreneur specializing in marketing, technology, and artificial intelligence. He is the co-founder and CEO of Petalens, a startup focused on media monitoring, data analysis, and brand reputation tracking. Founded in 2022, Petalens offers a platform that allows companies to capture, track, and analyze real-time mentions of their brand, products, or competitors across all media channels. Powered by AI tools, the platform converts this data into actionable insights for crisis management, trend monitoring, and decision-making for marketing, communications, and executive teams.

Petalens provides detailed reports, sends instant alerts for significant changes in digital reputation, and offers a comprehensive view of a brand or sector’s media landscape. Its services cater to both large corporations and small and medium-sized enterprises (SMEs) looking to manage their image and optimize communication strategies through data-driven insights tailored to their needs.

The startup participated in the Orange Fab acceleration program in Morocco. Orange also selected Petalens as one of three Moroccan startups to represent the country at the 2025 edition of Viva Technology, the global innovation and startup event held in June.

Anas Acherrat also co-founded Creastation in 2020, a company specializing in IT services and digital marketing. In the same year, he co-founded Mouhim, a content aggregation platform and app that allows users to access articles and books based on their interests.

Acherrat earned a bachelor’s degree in marketing and finance from Al Akhawayn University in Morocco in 2016. He then received a master’s in strategic marketing from Imperial Business School in the UK in 2018. That year, he worked as a marketing consultant for Group Lotus in Norwich, England, a company known for developing technologies for the automotive industry. He then joined BPG Group, a marketing agency in Dubai, as an account executive, a position he held until 2019.

Melchior Koba