He gained extensive experience in digital marketing by working for several companies in Canada. As an entrepreneur over the past few years, he has simplified the process of exchanging second-hand clothing between buyers and sellers.

Salim Ammara (photo is an Algerian tech entrepreneur. He is the founder and CEO of Dirideal, an e-commerce platform specializing in second-hand clothing. Launched in 2022, Dirideal makes buying and selling clothes from home easy.

The platform created a true circular community with a paperless door-to-door delivery service and an integrated digital wallet. Acting as an intermediary between sellers and buyers, a courier picks up packages from sellers and delivers them to buyers across Algeria. It already boasts 150,000 active users nationwide, offers 17,000 items, and registers 700 new members daily.

In addition to his role at Dirideal, Salim Ammara is also a part-time marketing director for startup companies. His expertise includes analyzing buying behaviors, developing brand images, and optimizing sales promotions to improve profitability and market position.

He holds a marketing degree from the University of Sherbrooke, Quebec, where he earned a bachelor's degree in marketing in 2014. His professional career began in 2013 at Ludis Media in Sherbrooke as a digital marketing strategist. In 2015, he joined SherWeb, a Quebec-based cloud distributor, as a marketing strategist.

In 2018, Salim joined Datavalet Technologies, a Canadian software company, as digital marketing director. The following year, he became a marketing automation consultant at Incloud Business Solutions. Concurrently, he taught digital marketing at the Montreal College of Information Technology. From 2020 to 2021, he served as marketing manager at Bopper, a company helping artists obtain licenses.

With his rich and diverse background, Salim Ammara continues to make significant contributions to technological innovation and the development of e-commerce in Algeria.

Melchior Koba