In Africa, the digital ticketing system is nascent. However, Morrocan startup Guichet wants to develop it further and conquer the whole of Africa.  

Moroccan digital ticketing platform "Guichet" announced, Friday (July 22), the official launch of its Senegalese subsidiary. The new subsidiary, based in Dakar, is the result of a strategic partnership with a Senegalese operator. 

For Guichet founder and CEO Ahmed Tawfik Moulnakhla, Senegal is a strategic market. "Morocco and Senegal are sister countries, whose exemplary relations embody an ambitious and inspiring model of South-South cooperation. By setting up [its subsidiary] in Dakar, Guichet wants to contribute to the exceptional dynamism of Senegal’s culture and entertainment industries by providing the public with smart ticketing solutions developed in Morocco,” he said.  

Guichet, which has been operating in the Moroccan market for three years now, just passed the mark of one million tickets sold online. This is an unprecedented performance in the Moroccan entertainment industry. The ticketing platform wants to replicate this performance in the Senegalese market, which is its first step out of its native country, Morocco. 

The Senegalese subsidiary is a test for Ahmed Tawfik Moulnakhla who wants to conquer the whole of Africa in the coming years.

Despite a difficult start, over the years, Guichet has managed to gain the trust of the Moroccan public by offering them the possibility to buy tickets online. The platform, which has Android and iOS apps, offers the possibility to buy tickets for concerts, sporting events, festivals, etc. In Morocco, it has organized more than 2,000 events. 

Samira Njoya