A computer scientist by traning, he leverages his skills to benefit both Moroccan businesses and citizens. He created a high-definition map of Morocco, allowing for virtual tours of all its cities.

Marouane Lamharzi Alaoui, a Moroccan computer scientist and tech entrepreneur, is the founder and CEO of Carte.ma, a platform offering street view services in Morocco. Established in 2014, Carte.ma provides high-definition panoramic images of Moroccan streets, catering to various professional needs. The startup operates a fleet of vehicles equipped with georeferenced cameras, enabling the efficient documentation of large areas at a low cost.

Between 2015 and 2016, Carte.ma mapped over 10,000 kilometers of public roads in 5 to 7 Moroccan cities. Today, the company has generated more than a million panoramas, covering 104,000 kilometers of roads at 5-meter intervals. This extensive coverage allows users to virtually tour cities across Morocco and discover points of interest.

Marouane holds a state engineering degree in computer science, earned in 2009 from the École Nationale Supérieure des Mines in Rabat. During his studies, he interned at Morocco’s Directorate of Hydraulic Developments in 2007 and the Ministry of Energy, Mines, Water, and Environment in 2008. 

His professional career began at Dyar Al Mansour, a subsidiary of the Caisse de Dépôt et de Gestion (CDG), where he worked as a development engineer from 2008 to 2009. He later joined Netik, a digital marketing and consulting agency, before becoming a support engineer and consultant in Electronic Data Interchange (EDI) at Percall Développement, a French IT engineering firm, where he worked until 2014.

Melchior Koba