As a former business intelligence consultant, he recognized the pivotal role data plays in driving corporate success. Now an entrepreneur, he leverages technology to gather and make this valuable information accessible to businesses.

Joseph Rutakangwa (photo), a Tanzanian entrepreneur, is the co-founder and CEO of Rwazi, an AI-powered business intelligence platform.

Founded in 2018, Rwazi provides international brands with free access to detailed consumer data. The platform offers insights into who buys what, at what price, from where, when, and why. Rwazi's goal is to help companies increase revenue and expand their operations.

The startup leverages a network of over 20,000 data collectors located in urban and rural areas across more than 40 countries in Sub-Saharan Africa, Asia, and South America.

Rwazi offers a mobile and web application that allows consumers worldwide to share their consumption habits. In return, they receive personalized product recommendations based on their budget and preferences, powered by an AI engine.

According to Rutakangwa, live streaming of consumer data enables clients to identify trends in real-time and respond quickly, allowing them to generate revenue and grow in the dynamic and ever-changing landscape of consumer demands.

Rutakangwa holds two bachelor's degrees in business management from The African Leadership University in Mauritius and Glasgow Caledonian University in the UK. He also earned a graduate diploma in international business from Lehigh University.

Prior to founding Rwazi, Rutakangwa worked as an independent business intelligence consultant from 2013 to 2018. He also held positions in the marketing and business development departments at Pernod Ricard, a global wine and spirits group.

Melchior Koba