Developed by a trio of tech entrepreneurs, the digital platform aims to streamline CV and cover letter creation, along with interview preparation.

TuConnect, a digital solution developed by a Kenyan startup of the same name, offers professional tools and career advice tailored to the African job market, supporting job seekers across the continent. Founded in Nairobi in 2024 by Geoffrey Amadi, Collins Oduor, and Edgar Omondi, the startup aims to address the region's unique employment challenges.

TuConnect provides a CV and cover letter generator that produces documents compatible with applicant tracking systems (ATS), increasing the likelihood of passing initial selection stages. An AI-powered live interview simulator allows users to practice for job interviews and receive immediate feedback, improving their performance.

The platform also delivers personalized career advice and tailored recommendations, developed in collaboration with industry experts, to guide users through their professional development. "Our solution not only builds ATS-friendly resumes and tailored cover letters, but also provides live interview simulations and personalised career guidance specifically designed to meet the unique challenges of the African job market," said Geoffrey Amadi.

Currently, TuConnect operates without a mobile application. Users access the platform by visiting the website and clicking the "Start for free" button to log in or create an account. The startup employs a freemium model, offering free CV creation, with premium features such as advanced customizations and AI-powered content recommendations available through a subscription.

TuConnect plans to expand its services to other East African markets, and subsequently, across the continent, to support a wider range of job seekers.

By Adoni Conrad Quenum,

Editing by Feriol Bewa