The collaboration is a strategic move to empower Moroccan entrepreneurs, bridge the digital skills gap, and drive sustainable economic growth per the nation's Digital 2030 objectives.

At GITEX Africa 2025 (April 14-16), held in Marrakesh, Morocco's Ministry of Economic Inclusion, Small Business, Employment and Skills (MIEPECC) and Ericsson signed a Memorandum of Understanding (MoU) to explore collaboration aimed at digitally upskilling and empowering entrepreneurs in the Kingdom of Morocco.

Younes Sekkouri, Minister of Economic Inclusion, Small Business, Employment and Skills (MIEPECC), stated, "This potential collaboration with Ericsson reflects our shared interest in enhancing digital inclusion in Morocco. We look forward to exploring how such an initiative could help strengthen our entrepreneurial ecosystem and support the ambitions of Morocco’s Digital 2030 Agenda."

The initiative seeks to provide Moroccan entrepreneurs and small businesses with access to Ericsson's global educational programs, fostering in-demand digital skills essential for the nation's evolving digital economy. The collaboration aligns with MIEPECC's broader vision of promoting economic inclusion and supporting small businesses through accessible digital transformation initiatives.

Majda Lahlou Kassi, President of Ericsson Morocco and Vice President and Head of Ericsson West and Southern Africa, expressed enthusiasm about the partnership, emphasizing the role of Ericsson's global expertise and digital learning platforms in supporting the capacity building and upskilling of Moroccan small enterprises and startups.

This collaboration underscores a mutual commitment to developing inclusive and sustainable pathways for digital transformation and economic opportunity in Morocco, in line with the country's ambitious Digital 2030 Agenda.

Morocco's Digital 2030 Strategy aims to transform the nation into a leading digital economy in Africa by creating 240,000 jobs in the digital sector and launching 3,000 startups by 2030. However, a significant challenge remains: the shortage of skilled professionals in key areas.​ By leveraging Ericsson's global educational programs, this partnership aims to equip entrepreneurs and small business owners with essential digital skills, thereby enhancing their competitiveness in the digital economy.

Hikmatu Bilali