To improve tourist experiences in Tunisia, Khouloud Kaabi has launched a platform designed to offer more engaging discoveries of the country's unique destinations.

Idwey, a digital platform developed by a Tunisian startup, provides travelers with locally rooted activities, including ecotourism tours, artisan workshops, and culinary immersions.

Founded in 2019 by Khouloud Kaabi and based in Tunis, the platform collaborates with cooperatives, artisans, local guides, and project leaders from regions typically overlooked in standard tourist itineraries.

This strategy aims to bolster local economies while diversifying Tunisia's tourism offerings beyond its coastal areas.

Idwey's stated goal is to promote community and environmentally conscious tourism by directly connecting travelers with local service providers. Users can book activities online through the web platform or its iOS and Android mobile app, categorized by themes, regions, or duration. The platform also offers personalized trip planning support, evaluation tools, and feedback options.

"Idwey is designed for individuals, families, couples, and groups seeking a fresh perspective on regional tourism," Kaabi said. "Our mission is to foster territorial development by promoting a new, more responsible tourism trend."

In the context of the tourism sector's post-COVID recovery, Idwey aligns with Tunisia's digital transformation of tourism, emphasizing authenticity, sustainability, and the decentralization of offerings. The platform seeks to contribute to a more balanced distribution of tourist traffic while meeting the rising demand for responsible travel experiences.

By Adoni Conrad Quenum,

Editing by Feriol Bewa