He advocates for a circular economy in Morocco. Leveraging technology, he encourages Moroccans to adopt responsible consumptio habits.

Moroccan entrepreneur Bentaleb Yassine (photo) is a marketing expert and the founder and CEO of Foodeals, an innovative startup dedicated to combating food waste in Africa.

Founded in 2020, Foodeals connects restaurants, bakeries, supermarkets, and Moroccan citizens, thereby committing to reduce food waste. In collaboration with professionals, its mobile platform offers a variety of menus daily to meet the expectations of its users. On May 29-31, 2024, the startup, represented by Bentaleb Yassine, showcased its solutions at GITEX Africa, a major event held in Marrakech.

In addition to Foodeals, Bentaleb Yassine founded and manages Smartmove Consulting, an independent consulting firm based in Fez since 2015. This firm assists and advises companies, public institutions, and associations in managing their stakeholder relationships.

In 2017, he co-founded Al Fihriya Birdies, a coworking space, incubator, and accelerator for Moroccan startups, where he served as marketing manager until 2018.

Bentaleb Yassine holds a degree in marketing and commercial actions from the National School of Commerce and Management in Settat, Morocco, and a bachelor's degree in marketing from the European Business School in Paris.

His professional career began in 2011 at Banque Centrale Populaire du Maroc, where he worked until 2022. During his tenure at this institution, he held several positions, including prospect acquisition manager, sales representative, and trade finance manager.

Between 2015 and 2017, Bentaleb Yassine was a guest lecturer at the University Sidi Mohamed Ben Abdellah in Fez. Concurrently, he served as a mentor for the employability platform Ta3mal, launched by Silatech and Microsoft, and as a business mentor for Injaz Al-Maghrib, an association promoting entrepreneurship among young Moroccans in public schools.

Melchior Koba