The solution aims to help farmers and fresh produce farmers quickly sell their products while ensuring farm traceability. 

Mahaseel Masr is a digital solution that connects farm owners with buyers looking for fresh products. According to Mohamed Abdel Rahman, founder of the startup behind the app, "demand for first-rate fruits and vegetables at competitive prices is showing strong growth, driven by a global rapid population increase and raised digital awareness, in addition to a demanding need for global supply chain stability." Therefore, the solution wants to facilitate secure and reliable transactions while ensuring farm traceability.

Through its Android app, the solution allows buyers and sellers to create their accounts and carry out business transactions. Buyers must type the product they need into the search bar and choose the farms offering such products depending on the location.

Mahaseel Masr claims more than 28,000 member farms and more than a million tons of crops harvested and sold. On Play Store, its Android app has been downloaded more than a hundred times.

Adoni Conrad Quenum