At the crossroads with e-commerce, marketing, and gamification, the Tunisian solution is breaking new ground. It is transforming how brands handle unsold goods and connect with consumers.

Tunisian startup Millim is pioneering a novel approach to selling surplus inventory: turning it into prizes in online contests. The company's web platform enables partner brands to gain renewed visibility for unsold goods while enhancing their image with consumers. Millim was founded in 2024 by Ayed Mami (photo) and Rahma Ben Abid.

"We empower brands to transform their unsold inventory into interactive experiences through contests, offering consumers a fresh way to discover, engage, and win," said Rahma Ben Abid.

The solution operates via a web platform, without a dedicated mobile app. Users register online and participate in various games and contests offered by Millim. Each prize originates directly from unsold stock, providing a second opportunity for new items often overlooked by conventional distribution methods. Notably, users can also accumulate loyalty points, redeemable for goods and services within a network of partner businesses.

Supported by the Flat6Labs Tunis program of Orange Fab, Millim is recognized among emerging Tunisian startups for its innovative capacity. By merging clearance sales with digital engagement, the startup aligns with a growing trend that seeks to reimagine the relationship between brands and consumers in a more sustainable and interactive way.

Looking ahead, the young Tunisian company aims to broaden its network of brand partners and expand its model to international markets. At a time when brands are seeking improved strategies for managing surplus while capturing the attention of an increasingly fickle audience, Millim's solution holds potential appeal far beyond Tunisia.

By Adoni Conrad Quenum,

Editing by Feriol Bewa