The startup aims to drive financial inclusion in Egypt by offering user-friendly and secure digital payment solutions. Their platform streamlines transactions for millions, accelerating the country's shift towards a digital economy.

Basata Pay is an Egyptian e-payment gateway that links service providers, merchants, and consumers across the country.

Founded in 2009 through the merger of Bee and Masary, the Cairo-based company is now led by Chief Executive Officer Karim Shehata, who took the helm in 2022.

"Basata offers a secure and user-friendly financial payment system, integrating fintech solutions to connect service providers, merchants, and consumers. This innovative platform serves over 40 million users in Egypt, leveraging a network of 150,000 points of sale nationwide," the platform indicates on its website.

Through Basata Pay, users can conveniently pay phone bills, renew internet subscriptions, and settle payments for a range of public and private services, including electricity, water, school fees, transportation, and online gaming.

Spanning all 27 of Egypt's governorates, the service's extensive network of over 150,000 points of sale enables users to easily top up their e-wallets and make payments. Recharge options include Mastercard, Visa, and Meeza.

The company also offers a mobile application, available on iOS, AppGallery (Huawei), and Android, which has been downloaded more than 10,000 times on the Google Play Store, according to the platform. Users can access Basata Pay's services by creating a simple account.

By Adoni Conrad Quenum,

Editing by  Feriol Bewa