She creates engaging educational programs and creative projects that inspire children to become independent learners.

Gabi Immelman (photo) is a South African entrepreneur, learning designer, and educator. She is the co-founder and CEO of Mindjoy, a startup offering innovative learning solutions for students.

Founded in 2021, Mindjoy empowers students to take control of their own education while safeguarding their data privacy. The company leverages artificial intelligence (AI) to support learners in STEM fields (science, technology, engineering, and mathematics), enabling them to explore and solve problems at their own pace. This approach frees teachers to focus on areas where their guidance is most impactful.

Mindjoy provides students with access to a multimodal AI tutor capable of seamlessly integrating images, videos, and enriched text into lessons. This interactive system offers immediate and personalized feedback, accelerating the learning process and enhancing student engagement.

Before founding Mindjoy, Gabi Immelman launched Pukka School in 2016, an initiative focused on fostering children’s creativity. The program encouraged exploration, curiosity, and learning through play, giving children the freedom to develop their inventiveness.

Immelman holds a bachelor’s degree in dramatic arts, theater, and directing from Stellenbosch University, earned in 2012. In 2021, she completed a master’s degree in inclusive education innovation at the University of Cape Town.

Her professional journey began in 2013 as a production manager at Saartjie Botha, a South African entertainment company. In 2014, she became a director, teaching artist, and technician at the Palo Alto Children’s Theatre in the United States. The following year, she joined Modern Times Stage Company, an American theater company, as an assistant producer. In 2018, she was appointed head of learning and development at Maara House, a learning-focused school in South Africa.

By Melchior Koba,

Editing by Sèna D. B. de Sodji