The trained computer engineer has extensive experience in predictive analysis. His company Cognira helps wholesalers and retailers manage and optimize their promotions.
Hatem Sellami (photo) is a Tunisian computer scientist and tech entrepreneur. He graduated from the Georgia Institute of Technology in 1995 with a PhD in Computer Engineering, and from the Georgia Tech Scheller College of Business in 1996 with a Master's in Finance and Technology Management.
In 2015, he founded Cognira, an artificial intelligence company of which he is the CEO. Based in Georgia (USA), Cognira provides retailers and wholesalers with solutions dedicated to promotions management. It aims to simplify collaboration, analyze past results, and implement more innovative, more effective promotions.
By leveraging artificial intelligence and data science, his company designed PromoAI, an innovative solution that enables clients to plan, execute, analyze, and optimize promotions. Cognira promises clients an average of 8% increase in sales, 25% reduction in inventory waste, and a 15% margin increase. It has received several awards and distinctions. For instance, in 2019 and 2020, it was recognized, by Inc. Magazine as one of the fastest-growing private companies in the United States. In 2020, 2021, and 2022, the Financial Times also recognized it in the same category.
"Our efforts at Cognira to develop and foster a culture that provides value to our customers and our determination to bring innovation to Promotion Management are proving to be at the forefront of our success," said Hatem Sellami in March 2022 when the Financial Times announced Cognira as one of the fastest-growing companies of 2022 in the Americas.
Before Cognira, Hatem Sellami co-founded Predictix, a consulting firm specializing in predictive analytics, in 2005. Before the company was acquired in 2014 by IT company Infor, he grew its sales to over $20 million.
His professional career began in 1997 at Retek, a company specializing in retail forecasting, where he was a data scientist and head of demand forecasting until 2005.
Melchior Koba
