Tunisia’s Amel Saidane helps entrepreneurs turn ideas into successful startups

By : Melchior Koba

Date : lundi, 06 mars 2023 12:56

She is an entrepreneur and digital transformation consultant who has initiated several projects to support the Tunisian tech ecosystem. Betacube, her latest venture, helps entrepreneurs build their startups. 

Amel Saidane (photo) is a Tunisian entrepreneur and venture builder. She holds a Master's degree in Electrical Engineering from the Leibniz University of Hannover, Germany (2003) and a Master's degree in Digital Economy from the University of Maryland, USA (2007). 

She entered the professional world in 2004 when she joined the IT company Nokia as an Account Manager. In 2008, she joined Microsoft as an Enterprise Account Manager before becoming Managing Director of the consulting agency SlickStone. Between 2016 and 2018, she was the Seedstars Ambassador in Tunisia.

In 2017, she co-founded Tunisian Startups, a network of entrepreneurs that aims to create a friendly environment for successful and budding entrepreneurs alike. She is currently the president of the association. Two years later, she also co-founded Digital2Value (D2V), a platform that aims to accelerate digital transformation by connecting small and medium-sized enterprises (SMEs) to a comprehensive ecosystem of consultants, development organizations, and digital solutions.

D2V has three flagship products. The first is the D2V Digital SME Accelerator, a six-month program that enables SMEs to accelerate their growth by leveraging digital transformation. The second is D2V Market Place, a platform that connects startups. The third product is D2V Studios, a place for entrepreneurial skills development and startup development.

Her most notable startup is Betacube, of which she is a co-founder and CEO.  Founded in 2019, Betacube is a venture builder supported by the European Union and Expertise France. It invests, builds, and develops B2B startups in the financial and mobility sectors. Its vision is to create a technology innovation ecosystem where Tunisian and international talent can connect with the world, build successful businesses and drive digital transformation in specific industries. According to Ms. Amel, Betacube supports entrepreneurs from ideation to validation, then to initial funding, and takes stakes in the startups created. In 2022, she revealed that the venture builder has 12 startups in its portfolio.

Amel Saidane is also a member of the advisory board of the United Nations Economic Commission for Africa, a member of the startup selection committee of the Tunisian Ministry of ICT, and a member of the Responsible Leaders Network of the BMW Foundation. She also sits on the board of the Digital Arabia Network.  In 2022, she was named on Ventures Africa's list of the twelve North African female tech founders to know.

Melchior Koba

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