A passionate entrepreneur, she drives innovation across diverse sectors, including legal technology and sustainable tourism. She excels at building businesses that create a positive and lasting societal and environmental impact.

Norchen Mezni (photo) is a Tunisian entrepreneur known for her innovation and diverse ventures. She founded E-Tafakna, a startup transforming the legal landscape in the Middle East and North Africa (MENA) through technology.

Launched in 2022, E-Tafakna offers a digital platform that allows users to create, manage, collaborate on, sign, and send contracts online. With its mobile app, users can track the status of their contracts in real time and see who has viewed, accepted, rejected, revised, or signed them. The startup’s main goal is to make legal services affordable, accessible, and easy to use for startups, small and medium-sized enterprises (SMEs), freelancers, and individuals.

E-Tafakna also features innovative artificial intelligence, Elyssa AI, which meticulously analyzes every contract clause. This AI identifies risks, provides clear explanations, and offers recommendations to enhance compliance and contract robustness.

Beyond E-Tafakna, Norchen Mezni founded She! Ready to Wear, a premium women’s fashion label, in 2018. In 2019, she launched My Sweet Retreat, a platform focused on wellness tourism and personal development in Tunisia. She also serves as the CEO of Bohemian House of Flower, a business specializing in flower sales.

A graduate of South Mediterranean University, she earned her master’s degree in marketing in 2014. Her professional journey began two years earlier as an intern at Aon Tunisia, an insurance company.

In 2024, Norchen Mezni won Tunisia’s National Innovation Competition, and E-Tafakna was ranked among the 20 most promising startups by Tunisia Managers Magazine. That same year, she also won the MENA Region Innovating Justice Challenge, organized by HiiL (The Hague Institute for Innovation of Law).

By Melchior Koba,

Editing by Sèna D. B. de Sodji