Driven by the vision of transforming recruitment practices, she spearheads Niajiri Platform Ltd., leveraging innovative technology to connect employers with top talent in the industry.

From connecting job seekers with opportunities to helping businesses run more efficiently, Lillian Secelela Madeje (photo) is a Tanzanian entrepreneur making waves in the tech and social impact space.

Driven by a passion for innovation and empowerment, Madeje founded Niajiri Platform Ltd. in 2018. This "workforce development tech platform" leverages machine learning and data analytics to equip individuals with job-ready skills and connect them with suitable opportunities. It also streamlines the recruitment process for employers, providing access to a network of talented professionals.

Niajiri Platform is just one facet of Madeje's entrepreneurial journey. She's also a founding board member of Tanzania Startup, fostering collaboration and support within the country's burgeoning startup ecosystem. Additionally, she sits on the board of Jumo Tanzania, a fintech company expanding financial access in emerging markets across Africa and Asia.

Beyond technological pursuits, the entrepreneur also spearheads Ekihya, a management consultancy offering tailored solutions to help Tanzanian organizations optimize their operations. Her passion for development extends beyond business. Madeje actively contributes to social impact initiatives, as evidenced by her qualitative research work on financial inclusion with IDEO.org.

Madeje's dedication to innovation and community impact has garnered recognition. She is the recipient of the 2019 Marlowe Sherwood Memorial Award from Park University, USA, and holds a Master's in Business Administration from African Leadership University's School of Business.

Melchior Koba