A lawyer turned entrepreneur, she leverages technology to pioneer social and educational programs in Tanzania's education sector.

Tanzanian social entrepreneur and lawyer Faraja Kotta (photo), a University of Dar es Salaam graduate, is the founder and executive director of Shule Direct. This non-governmental organization, established in 2013, provides innovative educational solutions and resources.

Shule Direct leverages technology to offer digital educational resources to Tanzanian learners. Collaborating with local teachers, the organization creates a wide array of digital content, including lecture notes, interactive tutorials, quizzes, and multimedia, spanning 13 subjects in the national secondary school curriculum.

The NGO also develops educational mobile games to enhance primary school students’ reading, writing, and math skills. With a growing suite of products, including the Shule Direct mobile app, the Elimika learning management system, and the Makini SMS platform, Shule Direct has become a significant force in Tanzania’s digital education sector.

Over 4.2 million users have accessed the high-quality learning resources on the organization’s digital platforms to date. Shule Direct has more than 59,000 registered teachers and over 276,000 mobile downloads.

Named the World Economic Forum’s Young Global Leader 2020, Kotta has served as the Chairwoman of the Board of Directors of the Tanzanian Education Network since 2022. She is also a board member of the Global Campaign for Education.

Kotta’s work with Shule Direct has earned her several accolades, including the Woman in Technology Africa award in 2016 and the Hall of Fame Website of the Year award from the Tanzania Leadership Awards. In 2017, she received the System Innovator award from the Segal Family Foundation for transforming digital learning in secondary education in Tanzania. In 2019, her startup was recognized as the Best Educational Platform of the Year at the Tanzania Elimu Awards.

Melchior Koba