Logidoo is a Senegalese e-logistics platform that lets its users send packages across Africa. Last year, it recorded a 200% turnover growth year-on-year.

The platform was created in 2019 by Tamsir Ousmane Traoré (photo) who wanted to develop logistics solutions that match African realities. The path seems natural for Traoré who comes from a family of entrepreneurs active in the logistics sector.

After taking marketing and management courses in Morocco and a brilliant career in the African supply chain, the Senegalese returned to his motherland in 2011. That is when his entrepreneurial career began. Indeed, before Logidoo, which he launched in 2019, Ousmane Traoré had Tex Courrier, a mailing business, Indilma, an event management business, and Pharma Express, a pharmaceutical distribution company.

With Logidoo, 2WLogistics, the startup founded by Tamsir Ousmane Traoré, manages the reception, storage, shipment, and all the import-export procedures. As for users, through Logidoo, they can compare different shipping options (road transport, air transport, or sea transport) and track their packages. 

In 2020, Logidoo entered the Moroccan markets. While this move started Traoré’s expansion in the MENA region, he also wanted to make the Senegal-Morocco axis a route for West African clients seeking reliable logistics solutions. 

In just two years, the solution has conquered six markets (Senegal, Mali, Guinea, Morocco, and Mauritania). Ultimately, his ambition is to progressively integrate technology into import-export operations in Africa, as well leverage the opportunities offered by the African Continental Free Trade Area (AfCFTA) to conquer the African logistics market.

Aïsha Moyouzame