The serial entrepreneur streamlines data management to improve businesses’ decision-making. His data automation solution has attracted huge funding.  

Martin Naude (photo) is a South African computer scientist and the founder/CEO of Synatic, a modern data automation platform developed for businesses.

The platform, founded in 2019, combines an on-demand integration platform (iPaaS), Enterprise Service Bus (ESB) software, Extraction, Transformation, and Loading (ETL) process, and API management into a simple, yet powerful tool. It makes it easy to solve complex data problems quickly.

After a seed funding round in early 2021, it raised an additional US$2.5 million in an extension round in December 2022. Thanks to the funds raised, it plans to “expand its market reach in the United States in preparation for Series A funding in 2023.”

“Synatic’s integration and automation platform is already gaining ground in multiple international markets. With this additional seed money, we can bring a new focus to the U.S. market, expanding our sales and marketing program and recruiting new reseller and developer partners,” said Martin Naude.

In 2017, the latter founded FilePounder, a modern integration platform and ETL tool that makes integration, processing, and data manipulation easy.  Between 2015 and 2016, he was the CEO of Encentivize, an employee reward, recognition, and engagement platform that provides companies with the tools to create high-performing organizations. 

His professional career began in 2001 when he joined the tech company Simplexity as the director of development.  

In 2004, he worked for the software development company Sage as Development Manager (VIP Corporate). In 2005, he became the managing director of the IT services and consulting company Entelect. Some six years later, he was director of new technologies in the same company.

Melchior Koba