After more than 10 years in the publishing industry, he entered the digital marketing field, creating and running several firms. Fraxeum, one of his ventures, leverages blockchain technology to promote financial inclusion. 

South African serial entrepreneur Barry Tuck (photo) is the co-founder and director of Fraxeum, a blockchain technology built “for financial institutions, Web3 applications, and IoT systems that need a fast, transaction fee-free blockchain.” 

According to the director, Fraxeum (founded in 2019) “essentially [...] tokenizes equity in any kind of asset – real world or digital, traditional or alternative, enabling fractionalization of equity into millions of micro-shares.” 

“On top of the blockchain we have developed a range of fintech solutions that facilitate simple customer KYC, AML, and onboarding, direct fiat deposits and withdrawals, a secondary OTC desk for resale of micro-shares, and much more,” he added in December 2022.

Barry is also the director and co-founder of Ûs The Movement (a collective of artists, designers, riders, and makers), marketing agency SwiftX, and crowdfunding platform AZUZA. He is the director of plastic waste processor Infinite Industries, Global Crypto (a community of blockchain and crypto enthusiasts and Sirvis Pro, a platform that connects services providers to buyers. 

In 2008, he co-founded creative digital agency Gorilla Creative Media and, some eight years later, he also cofounded startup accelerator Three One Combinator. His professional career started in 1994, in the publishing industry where he was first a photographer, then a photojournalist, an editor, and even a production manager.  

He later entered the digital marketing industry, working as the managing director of Paton Tupper Digital, between 2013 and 2019. Between 2020 and 2022, he was the global marketing director of Affinity Group, a holding of eight firms based in South Africa and the UK. On SpeakerHub, he explains that he has spoken “at dozens of conferences for organizations like Unilever, Shell, RE/MAX, Radius Solutions Group, BRICS, Digital Day as well as several teachers associations, chambers of commerce and entrepreneur clubs.” 

Melchior Koba