He aims to simplify the marketing of farmers' products. To achieve this, he leverages technology to provide them with broader access to new markets.

Shadrack Kubyane (photo) is a South African tech entrepreneur, co-founder, and CEO of eFama App, a digital platform designed to connect farmers with commercial buyers and consumers.

Launched in 2022, eFama aims to enhance food security through digital innovation. The app enables farmers to sell fresh produce and meat directly to individual consumers and professional clients, including restaurants, retailers, and hotels.

eFama is an initiative of Coronet Blockchain, a start-up co-founded by Kubyane. The platform leverages blockchain technology to optimize the supply chain end-to-end. It connects international manufacturers with African small and medium-sized enterprises (SMEs), while also providing business formalization tools and quality authentication systems for products.

Kubyane also serves on the board of Coronet48, a media platform dedicated to showcasing African start-ups. Each year, Coronet48 highlights 1,000 startups to watch, sharing their stories, the journeys of their founders, and the impact they are making.

Kubyane holds a bachelor's degree in Media and Communications, earned in 2005 from the University of KwaZulu-Natal. In 2007, he joined South Africa's Government Employees Medical Scheme (GEMS), where he managed key client portfolios and national sales. Concurrently, he served as National Business Development Manager at Deloitte.

From 2010 to 2019, he was Director of Market Entry and Expansion at Gershon South Africa, a business services and consulting firm. Between 2019 and 2020, he held various leadership roles in business development across public and private sector organizations.

Melchior Koba