She has over seven years of experience in the e-commerce industry. Her resume boasts experience in several e-commerce companies and financial institutions.  

Mame Fatou Ba (photo) is a Senegalese businesswoman with experience in e-commerce and management. The Polytechnic University of Hauts-de-France and the University of Lille graduate is now the general manager of Yoonema, a digital marketplace that gives sellers access to a secure online store, easy payment options, and marketing tools.

Appointed in March 2022, she is expected to contribute her experience to grow the marketplace, which currently boasts more than 1,000 clients. In February 2023, while presenting the marketplace she is now leading, Mame Fatou Ba said: “Yoonema aggregates the different stages of the merchant-buyer journey from first contact to the completion of a transaction and beyond, through continued marketing and customer outreach. We simplify the experience for both the seller and the customer by closing the transaction facilitation gap. Furthermore, Yoonema offers a secured payment platform that builds and reinforces trust in the buyer-seller journey, while mimicking the day-to-day payment landscape known to customers, and also providing payments with major credit cards to suit our already established international customer base.”  About a month earlier, the marketplace was selected for the third edition of the Africa Startup Initiative Program (ASIP), which entitles it to $18,000 in equity funding and $750,000 in credit, services, and in-kind benefits.

Mame Fatou Ba joined Yoonema in January 2023 as a senior program manager. Her professional career, however, began in 2011 at B2B service company Asepex, where she was an intern in the textile and handicraft department. In 2012, she also interned at the IT company Soft Solutions as an international marketing assistant.

After an internship in the trade department of Ecobank Senegal and another as a sales assistant at UBA Group in 2013, she was hired by ouiCarry, a freight forwarding company, as a customer service agent. In 2014, she was promoted to director of sales and customer services. After leaving ouiCarry, she freelanced as a consultant and business manager for e-commerce companies before joining Yoonema.

Melchior Koba