With several years of experience gained from Senegalese and European companies, he has ventured into the education sector, using technology to assist schoolchildren.

Senegalese Entrpreneur Mafal Lô Absa is the co-founder of Génimi, a startup that streamlines tutoring to aid students in Francophone Africa. Established in 2022, Génimi is a mobile platform that makes learning an enjoyable experience for children, parents, and tutors alike. Its mission is to nurture each child’s potential by teaching them how to learn and instilling a lifelong passion for learning.

Génimi is designed to support elementary students who are struggling with mathematics and reading by identifying their challenges and connecting them with local coaches to help them excel. Besides facilitating diagnosis, the app provides a program to address children’s learning gaps, guides coaches, and generates engaging exercises that children can tackle independently. To date, the app, in collaboration with three schools, has served 1,488 students and trained 38 coaches.

Mafal Lô Absa also serves as the president of CJD Senegal, the national chapter of an international non-profit organization of young leaders and business executives dedicated to fostering entrepreneurship and enhancing the overall performance of businesses and entrepreneurs.

In 2015, he founded FIREFLY Media Senegal, a platform that enables businesses and brands to better understand and engage their target audiences. In 2019, he co-founded PitchPalabre, a company focused on enhancing the capacities of young entrepreneurs.

Mafal Lô Absa earned a degree in systems, networks, and telecommunications engineering in 2004 from Ingésup, a computer engineering school. He also holds a master’s degree in market finance, which he received in 2007 from the Conservatoire National des Arts et Métiers.

With a diverse professional background, he has worked as a business and IT analyst at SIX Telekurs, a Swiss company providing services in the securities, financial information, and payments sectors. He has also held positions as a business analyst at BNP Paribas and Dexia Asset Management, a European asset management company.

Melchior Koba