An expert in education and financial management, she leverages technology to share her expertise, supporting businesses and assisting rural populations.

Mariama Ndiaye (photo) is a Senegalese tech entrepreneur specializing in finance. She is the founder and CEO of The UpTribe, a financial education company.

Founded in 2020, The UpTribe’s mission is to promote financial inclusion for Africans. Its financial automation platform provides young people with access to financial products and services, along with practical advice. The company offers a variety of resources, including courses on personal finance management, individual mentorship sessions, articles, audio content, and an online community.

The UpTribe’s training programs are tailored to the needs of businesses and entrepreneurs, while its coaching sessions aim to help individuals improve the management of their personal finances. The company’s flagship initiatives include Achieve, PEFE and Yokkuté Kom. Achieve is designed to support businesses while PEFE focuses on strengthening financial management skills for entrepreneurs, and Yokkuté Kom provides financial education in local languages for rural populations.

In addition, The UpTribe is developing an innovative platform called FinEducation, with the goal of training 100,000 young people by 2026. This platform is specifically designed for use in schools.

Mariama Ndiaye holds a master’s degree in accounting and financial management, earned in 2018 from CESAG Business School in Senegal. In 2021, she also obtained certifications in financial education and planning, followed by a certificate in finance and financial management services in 2024.

Her professional career began in 2015 with an internship in risk management at Crédit Mutuel du Sénégal. In 2019, she became the head of YUX Design Academy, a Senegalese design training center. The following year, she worked as a financial accountant at the Coordination Unit for Solid Waste Management in Dakar.

By Melchior Koba,

Editing by Sèna D. B. de Sodji