After her computer science studies, she specialized in the agribusiness industry by helping rural women. Her social contribution and tech impact earned her several awards and recognitions. 

Awa Caba (photo) is a Senegalese computer scientist and the co-founder/CEO of the e-commerce platform Soreetul.

In Wolof -the most-spoken language in Senegal, Soreetul means “it is no longer far” according to a dissertation by Senegalese Dphil Layire Diop. The digital platform created by Awa Caba facilitates the marketing and distribution of agricultural products processed by women in Senegal. Founded in 2013 -2014 according to other sources, it connects rural farmers, women notably, with buyers in urban areas. 

In 2015, explaining what prompted her to launch Soreetul, Awa indicated that it was founded because the co-founders noticed that local products were seldom found in large stores or neighboring shops while women who process such products had no access to markets because they live in remote areas. 

Apart from Soreetul, Awa Caba has also co-founded Yeesal Agri Hub, an innovative entrepreneurship support institution specializing in agribusiness. In December 2022, the institution founded in 2016, was selected to be part of the Rural Impacting Entrepreneurship program developed by Small Foundation and Village Capital.

She also co-founded Jiggen Tech Hub, the first women-in-tech network in Senegal.  Since 2013, she is the Co-founder and IT manager of the web and mobile app development startup Weltima. Her professional career began in 2012 as an IT engineer at Nelam Services. She worked as a consultant for International Fund for Agricultural Development in 2014, USAID-ERA (Education and Research in Agriculture) project from June to August 2017, and FAO from February to December 2017.

The Mandela Washington Fellow has received several awards and honors. In 2020, she won the African Women's Leadership Award. In 2018, she won the Bank of Africa's African Entrepreneurship Award. She was also cited by “Forbes Africa as one of the most promising entrepreneurs under the age of 30 in Africa.” 

Melchior Koba