He aims to boost intra-African trade by connecting truck owners and traders across the continent through technology. By leveraging digital platforms, he streamlines logistics and transportation, enabling businesses to move goods more efficiently across borders.

Robert Okello (photo), a Kenyan entrepreneur, is the co-founder and CEO of Rudi Trip, a company addressing the high costs and environmental impact of freight transportation in Africa. Founded in 2022, Rudi Trip connects shippers, truck owners, and drivers through a digital platform, aiming to reduce cross-border transportation costs and boost intra-African trade.

By minimizing empty trips, cutting carbon emissions, and optimizing the time spent finding cargo, Rudi Trip streamlines the logistics process. The platform matches loads with reliable trucks, offers fast payments to truck owners, and ensures transparency in the industry. The company specializes in domestic and cross-border transportation across various sectors, including grains, cement, tiles, steel, and consumer goods. Users can track the real-time location of trucks transporting their goods via the Rudi Trip app.

Prior to founding Rudi Trip, Okello gained experience in the technology and business development sectors. He holds a bachelor's degree in mathematics and chemistry from the University of Nairobi. After graduating, he worked at I Can Fly, a university guidance platform, as a business development manager. He subsequently joined Gorilla Africa BPO, a provider of tech solutions and marketing services, where he served as head of partnership development across Africa.

In 2019, Okello joined Razzo Africa, an IT services and consulting firm, as head of business development and African partnerships. He later worked as head of growth for the Middle East and Africa region at Pieme, a blockchain platform. 

Melchior Koba