He has years of experience working in construction companies. With a focus on digital transformation, he helps modernize industry practices.

Nabil Hassoune (photo) is a Moroccan investor and serial entrepreneur, founder and CEO of GRO’INO, which connects construction industry operators with the supplies and services they need.

Founded in 2022, GRO’INO is a B2B e-commerce platform tailored to professionals in construction and hardware. It provides merchants with centralized access to a wide range of supplies, competitive pricing, and flexible payment options. The platform offers an extensive product selection, including paint, sanitary materials, and various plumbing and carpentry tools, all with delivery service included. For exclusive hardware and DIY manufacturers and distributors, GRO’INO serves as a direct sales channel, providing targeted marketing tools and payment terms not exceeding seven days.

Hassoune is also the founder and CEO of AXURYS, an IT services startup, and an investor in PECSYS France, a company specializing in IT consulting, services, and digital transformation.

In 2018, he founded Nomalis International Group, a startup he led until 2023. This company focused on digitizing processes like logistics, B2B marketplaces, and integrated financial and insurance services.

Hassoune graduated from the Ecole Nationale Supérieure d'Électricité et de Mécanique in Casablanca, Morocco, earning an engineering degree in mechanical design and manufacturing in 2001. He also holds a master’s degree in management from Ecole Hassania des Travaux Publics, obtained in 2014.

Before his entrepreneurial career, he worked from 2002 to 2004 as a B2B business development manager for southern Morocco at Total Petrochemicals. In 2004, he joined OCP Group, a fertilizer supplier, as operations manager. By 2012, he had become CEO of Prefamar SA, a construction materials manufacturer and distributor, while also serving as CEO of BigMat Morocco, a retailer selling construction materials.

Melchior Koba